Under Armour stock reports Q1 revenue down 3 percent
Published on 09/25/2026 at 11:44 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSUnder Armour stock (ISIN US9043111070) stood at USD 4.43 on the NYSE on September 24, 2026, down 0.45 percent from the previous close of USD 4.45. The latest operating picture combines weaker sales with a sharp margin improvement.
Revenue falls 3 percent
In the fiscal 2027 first quarter ended June 30, 2026, revenue fell 3 percent to USD 1.1 billion, according to Ragtrader. North America revenue declined 9 percent to USD 610 million, while international revenue increased 5 percent to USD 490 million.
The regional split explains the pressure on the top line. EMEA revenue rose 12 percent, but Asia Pacific revenue declined 7 percent, and the company lowered its full-year revenue outlook from a slight decline to a mid-single-digit decline.
Margin rises to 54.1 percent
Gross margin increased 590 basis points year over year to 54.1 percent in the June quarter, while operating income reached USD 47 million, as reported by Ragtrader. The improvement was supported by refunds tied to tariff costs recorded in fiscal 2026, which makes the margin comparison less representative of underlying demand.
Management kept full-year operating income guidance at USD 96 million to USD 116 million, while full-year gross margin is expected to expand 220 to 270 basis points. Direct-to-consumer revenue fell 6 percent to USD 437 million, and e-commerce revenue declined 12 percent.
Stock spans USD 3.95 to USD 7.91
UA stock has traded between USD 3.95 and USD 7.91 over the past 52 weeks. Its USD 4.43 market price is USD 0.48 above the yearly low, while market capitalization stood at USD 1,889,797,129 on September 24, 2026.
UA stock trades at USD 4.43
Under Armour stock stood at USD 4.43 on the NYSE on September 24, 2026, with volume of 2,676,503 shares and a daily change of minus 0.45 percent. The central investor question is whether margin gains can offset the revenue pressure in North America and Asia Pacific.
Under Armour stock facts
- Company: Under Armour, Inc.
- ISIN: US9043111070
- Ticker: UA
- Trading venue: NYSE
- Price (as of September 24, 2026): USD 4.43
- Market capitalization: USD 1,889,797,129 (as of September 24, 2026)
- 52-week range: USD 3.95-7.91 (as of September 24, 2026)
- Sector / Industry: Consumer Cyclical / Apparel - Manufacturers
