A Major Investor Increases Stake in Nike Amid Strategic Overhaul

A significant institutional investor has substantially increased its holdings in Nike Inc., making a notable move during a period of extensive restructuring for the athletic apparel behemoth. The company is navigating pressure on its Converse subsidiary while simultaneously executing a strategic pivot to capture growth in the outdoor performance market.

Central to Nike’s transformation is the elevation of its ACG (All Conditions Gear) line. The division is being repositioned as a standalone outdoor performance brand, absorbing the existing Nike Trail running products into its portfolio. This strategic offensive is driven by several key factors:

• The outdoor sportswear segment is expanding at a rate that outpaces the broader Read more...