AI-Powered Shopping Set to Transform Holiday Retail Season

The upcoming holiday shopping season is poised to become a landmark period for artificial intelligence in retail, according to fresh projections from Adobe. The software company anticipates unprecedented consumer adoption of AI tools during the critical November-December shopping window, with AI-driven website traffic expected to surge by 520%.

Adobe Analytics projects U.S. online sales will reach $253.4 billion between November 1 and December 31, 2025, representing a 5.3% year-over-year increase. These figures emerge from the examination of more than one trillion website visits and 100 million unique products across 18 merchandise categories.

While the retail sector continues to demonstrate resilience, growth is expected to moderate compared to last year’s 8.7% expansion. Economic uncertainties, including concerns about tariffs and fluctuating consumer confidence, are contributing factors to this more... Read more...