Amazon’s Strategic Pivot: Deep Workforce Cuts Fuel AI Ambitions
29.01.2026 - 17:27:04In a decisive move to reallocate capital, Amazon is implementing the most significant workforce reduction in its three-decade history. The e-commerce and cloud computing giant is eliminating thousands of administrative and technology roles to fund its costly push into artificial intelligence. Chief Executive Andy Jassy is spearheading a corporate transformation aimed at dismantling bureaucracy and achieving peak efficiency for the AI era.
The company confirmed on Wednesday that it is cutting approximately 16,000 positions. When combined with an initial wave of job eliminations in October 2025, the total number of layoffs reaches roughly 30,000 within a mere three-month period. This figure represents nearly ten percent of Amazon’s global corporate and tech staff, surpassing the scale of any previous cost-cutting initiative.
The reductions span a wide array of divisions, including the cloud unit AWS, Prime Video, the advertising business, and Alexa development. In an internal blog post, Head of People Beth Galetti explained the drastic measure as an effort to reduce hierarchical layers and increase the responsibility of remaining teams. Affected U.S. employees are being offered severance packages and a 90-day window to search for other roles within the company.
Financial Reallocation and Portfolio Adjustments
This substantial downsizing is directly tied to a strategic reallocation of financial resources. For the 2026 fiscal year, Amazon has forecasted capital expenditures (Capex) of $125 billion—the highest projection among major technology firms. This capital is earmarked primarily for expanding AI infrastructure and constructing new data centers.
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Back in June 2025, CEO Andy Jassy suggested that efficiency gains from artificial intelligence would reduce the need for human labor in administrative functions. Concurrent with this technological shift, the company is streamlining its physical retail portfolio. Over 70 Amazon Fresh and Amazon Go stores are slated for closure, as the grocery strategy pivots to a stronger focus on the Whole Foods Market brand.
Market Response and Strategic Rumors
Investors reacted with relative calm to the announcement. Amazon shares closed at $243.09 on Wednesday, registering a modest decline of 0.68 percent. The stock remains in robust health, trading more than 60 percent above its 52-week low. The market appears to broadly support the rigorous cost-cutting campaign, viewing it as essential for bolstering profitability and competitive positioning in AI.
Additional speculation entered the market following a CNBC report that Amazon, alongside Microsoft and Nvidia, is in talks regarding a potential investment of up to $60 billion in OpenAI. Such a move would underscore the company's commitment to making no compromises in the race for AI supremacy.
The financial impact of this radical restructuring will come into sharper focus imminently. On February 5, 2026, Amazon is scheduled to release its fourth-quarter 2025 results, which will provide a detailed look at cost structures and the progress of its new strategic direction.
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