As Chinese Rivals Accelerate, Mercedes-Benz Stock Stalls Near a 52-Week Low
Published on 06/25/2026 at 18:44 | Redaktion boerse-global.de
Pressure on Mercedes-Benz is building from two directions at once. Chinese rival BYD not only posted a staggering 136.6% jump in European registrations in May, grabbing a 2.8% market share, but also set a new export record of more than 160,000 electric and plug-in hybrid vehicles in the same month. That dual assault is making investors jittery, and the Stuttgart-based automaker’s shares are testing fresh lows as a result.
The latest ACEA data for May paint a stark picture. While the overall European car market expanded 3.6% year-on-year, Mercedes managed just 56,185 new registrations, a meagre 0.6% increase. Its market share slipped from 5.0% to 4.9%. The growth that did occur in the region was overwhelmingly electric — battery-electric vehicle registrations soared 39.1% — while petrol and diesel models each lost about 19%. Among the EV insurgents, BYD was not alone: Tesla grew 107.9% and Chery Automobile surged 244.1%.
BYD’s export milestone of 160,000 vehicles in May adds a strategic sting, because the Chinese giant is aiming its Denza and Yangwang sub-brands squarely at the premium territory where Mercedes makes its fattest margins. New flagship models are slated for a debut at the Goodwood Festival of Speed in July, raising the competitive heat in Mercedes’ home market.
Should investors sell immediately? Or is it worth buying Mercedes-Benz?
The stock is feeling the heat. After closing at €44.47 on Wednesday — a 1.85% daily loss — it inched up to €44.84 on Thursday, leaving it just 1.9% above the 52-week low of €43.99 set on June 18. Year-to-date, the shares have lost 27.3%, and the distance to the 200-day moving average of €55.10 is nearly 19%. The relative strength index sits at 31.6, signalling oversold conditions, but there is no clear technical floor until that €44 handle gives way. Over the past 30 days, the stock has shed 12.34%, with annualized volatility running at 27.4%.
Mercedes has been trying to talk up its own electric story. In the first quarter, its passenger car division reported a 34% BEV sales increase in Europe, a 41% xEV share of the mix, and a doubling of BEV order intake year-on-year. The company has also promised a model offensive with more than 40 new vehicles by 2026. Yet those internal metrics are clashing with the external reality of ACEA registration data, which show the brand growing far slower than the overall market — both in May and in the year to date (2.8% versus 4.5% since January).
Whether the stock can stabilise around the €44 support level may depend on two things: convincing investors that the upcoming model wave will translate into tangible registration gains, and demonstrating that the premium crown can withstand the influx of Chinese luxury competitors. The next test arrives with the June ACEA figures, due in July.
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