Bank of America’s $368 Price Target Caps Take-Two Rally as GTA VI Pre-Orders Surge and Insider Sales Mount
Veröffentlicht: 07.07.2026 um 17:31 Uhr, Redaktion boerse-global.de
Take-Two Interactive’s stock has been on a tear, and the chorus of bullish analysts just got louder. Bank of America slapped a $368 price target on the shares this week, the highest on Wall Street, even as the equity itself pierced new 52-week highs. The shares reached €231.40 on Tuesday before settling back to €225.80, a day after crossing €226.00 — both records that reflect mounting euphoria over the upcoming release of Grand Theft Auto VI.
The game, which officially arrives on November 19, 2026, has already generated staggering estimates in the pre-order phase. Though neither Rockstar Games nor Take-Two has confirmed exact numbers, market chatter on July 2 and July 6 pegged first-hour pre-order revenue at roughly $1 billion. Some observers now believe more than 39 million copies have been reserved, with the standard edition priced at $79.99 and the Ultimate Edition at $99.99. That would easily top the industry’s prior benchmarks.
Take-Two has also made a quiet but radical change to its retail strategy for the physical version: the boxes no longer contain a disc. Instead, buyers get a digital download code. The shift has frustrated brick-and-mortar retailers and prompted some customers to cancel their pre-orders on the spot. Online merchants have scrambled to sweeten the deal — U.S. retailer Target is offering students a 20% discount, while British provider EE lets customers pay in installments via their mobile plan.
Should investors sell immediately? Or is it worth buying Take-Two?
Analysts remain undeterred by the distribution drama. Wells Fargo set a $289 target, Arete Research went to $308, and BMO Capital Markets lifted its target to $285 on June 25, keeping an “Outperform” rating. BMO’s upgrade was not solely about GTA VI; it also cited Take-Two’s broader pipeline. The company plans 29 new releases through fiscal 2029, including 15 sequels to established franchises, eight sports titles, and three entirely new brands such as the upcoming shooter Judas. CEO Strauss Zelnick has promised a “never-before-seen gaming experience,” and DFC Intelligence forecasts $1 billion in first-day sales and 40 million units moved in the first year.
Take-Two’s share price has advanced roughly 22.6% over the past 30 days, pushing the stock about 14% above its 50-day moving average of €197.86. The 14-day relative strength index now sits at 74.7 — a level that signals the equity is technically overbought. By comparison, the stock has climbed nearly 42% from its 52-week low of €159.24 set in February.
That frothy technical picture coincides with a series of insider share sales. An investment firm tied to Zelnick recently sold more than 208,000 shares, while director Ellen Siminoff also offloaded a small block. Chief Legal Officer Daniel P. Emerson sold 4,421 shares on June 15, generating roughly $950,515. The company says the Zelnick-linked proceeds went toward tax payments on vested stock options, and Emerson’s sale was executed under a Rule 10b5-1 plan established on March 3, pre-empting any charge of opportunism.
With four months still to go before launch, the true scale of demand will remain a matter of speculation. But for now, the combination of a record price target, a bullish pipeline, and a starved fan base is keeping the rally intact — even as technical and insider warnings flash yellow.
Ad
Take-Two Stock: New Analysis - 7 July
Fresh Take-Two information released. What's the impact for investors? Our latest independent report examines recent figures and market trends.
