Beiersdorf highlights skin care portfolio, stock profile for long-term investors

By Stefan Krueger, Long-Term & Business Model desk. Reviewed prior to publication on 2026-06-27, 13:31.

Beiersdorf (DE0005200000) is a global skin care group best known for Nivea, Eucerin and La Prairie, and trades on Xetra in Frankfurt as a member of the DAX. The company’s long-term strategy and defensive consumer focus make the stock a recurring topic for international investors.

How Beiersdorf earns its money

Beiersdorf generates most of its sales in skin and personal care, with brands like Nivea and Eucerin sold in supermarkets, drugstores and pharmacies across Europe, Asia and the Americas. The company also runs a smaller but profitable adhesives business under the tesa brand, which supplies industrial and specialty tapes.

The group positions itself as a science-based skin care specialist, emphasizing dermatological expertise and investment in product research and development. Its portfolio spans mass-market offerings such as Nivea body care and niche premium labels like La Prairie, giving Beiersdorf exposure to different price segments and consumer groups.

Global footprint and competitive context

With sales in more than 100 countries, Beiersdorf competes with multinational peers such as L'Oreal, Unilever and Procter & Gamble in the global beauty and personal care market. Its strongest regions include Europe and emerging markets, where Nivea is a recognized legacy brand. The company’s adhesives unit tesa also holds leading positions in several industrial niches, supporting diversification beyond consumer products.

Beiersdorf’s long-standing focus on skin care allows it to build and maintain strong brand loyalty, while the DAX listing provides visibility among European large-cap investors. The combination of consumer staples characteristics and exposure to premium beauty gives the stock a mixed profile of defensive and growth elements for long-term portfolios.

Representative product in the portfolio

A representative Beiersdorf product is Nivea Creme, a multi-purpose skin care cream that has been sold for decades and remains a flagship item in many markets. The product exemplifies the group’s strategy of building enduring, widely distributed brands that support recurring revenue and consumer familiarity.

Where the stock trades today

Beiersdorf shares trade on Xetra in Frankfurt; recent indicative prices place the stock in the triple-digit euro range, reflecting its status as a DAX constituent and established European consumer player.

This article was produced with AI assistance and editorially reviewed. Price and company figures without guarantee; prices and dates may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions carry risks up to and including total loss.