Beiersdorf opens the weekend with a clear strategy focus, shares in the DAX consumer segment
Published on 06/27/2026 at 13:39 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
By Stefan Krueger, Long-Term & Business Model desk. Reviewed prior to publication on 2026-06-27, 13:39.
Beiersdorf (DE0005200000) sits in the DAX as one of Germany's established consumer names, with its shares trading on Xetra in euros. The focus for investors this weekend is the group's long-term strategy in skincare, supported by stable demand patterns.
What the numbers show today
On Xetra, Beiersdorf shares recently traded around the mid-70-euro range, with data providers such as finanzen100 showing a level near 74 euros in late June 2026, keeping the company firmly in the large-cap bracket.Finanzen100 quote overview for Beiersdorf The stock is part of the DAX and STOXX Europe 600, reflecting its role in European equity benchmarks.FinanzNachrichten listing details for Beiersdorf
Analyst and sector view
Analyst services typically classify Beiersdorf in the cosmetics and personal care sector, alongside peers such as L'Oréal and Unilever, with coverage highlighting its branded portfolio and exposure to global consumer spending.Sector classification on finanzen100 In the wider DAX consumer space, the shares often feature in defensive strategies where recurring everyday purchases support earnings visibility, according to German market commentary.FinanzNachrichten DAX overview including Beiersdorf
All news and data on the Beiersdorf shares
Further background, price moves and corporate disclosures on Beiersdorf can be found in the dedicated topic section and on the company’s investor relations page.
The products behind the stock
Beiersdorf generates most of its revenue from branded skincare and personal care products, with NIVEA as its flagship global brand distributed across mass retail and drugstores. The group also owns labels such as Eucerin and La Prairie, targeting dermocosmetic and premium skincare segments.
Where the shares trade currently
The Beiersdorf shares (DE0005200000) trade on Xetra at around 74.00 euros as of 2026-06-27, 13:30, based on recent German price pages. That level keeps the company comfortably within the DAX’s consumer cohort in terms of market capitalization.
Beiersdorf at a glance
- Company: Beiersdorf AG
- ISIN: DE0005200000
- WKN: 520000
- Ticker: BEI
- Trading venue: Xetra
- Price (as of 2026-06-27, 13:30): 74.00 EUR
- Market cap: approximately 15 billion EUR (as of 2026-06-27)
- Sector / industry: Consumer Staples - Personal Care & Cosmetics
- Index membership: DAX, STOXX Europe 600
- Next earnings date: not officially scheduled
Disclaimer: This article is for informational purposes only and does not constitute investment advice, a recommendation to buy or sell securities, or a solicitation of any transaction. All data are based on sources believed to be reliable but cannot be guaranteed.
Disclaimer regarding our articles: No investment advice, no buy or sell recommendation. Information on prices, companies, and markets is provided without guarantee; changes are possible at any time. Stock market transactions can lead to substantial losses. Our articles are created and reviewed in whole or in part automatically with the support of AI.
