Beosound Theatre from Bang & Olufsen A/ S - modular soundbar built to last for years

Reviewed: ad hoc news Software & Services desk. Edited and checked on 2026-06-25, 20:45. Details in the imprint.

Beosound Theatre from Bang & Olufsen A/S looks more like a piece of furniture than a soundbar when you run your fingers over the oak lamellas and feel the cold aluminum edge under your palm. Then you press play and the living room seems to widen.

What Beosound Theatre offers

Bang & Olufsen positions Beosound Theatre as a high-end soundbar that can form the heart of a modular TV system, combining up to 12 driver units and 800 watts of amplification in a single chassis. Owners can pair it with different LG OLED panels and B&O covers over the product's life.

The unit supports 7.1.4-channel Dolby Atmos decoding and can act as a full surround processor for up to 16 external speakers, turning a single bar into a full-blown home cinema hub. In daily use that means one compact housing on the wall, with cable routing hidden and sound reaching clearly from behind your sofa.

Design and daily handling

Head of product design Torsten Valeur pushed for a sculptural front where wood or fabric floats in front of the body, so the bar looks calm even when the TV is off. The aluminum top plate is cool and smooth, and the control buttons respond with a quiet, tactile click instead of a sharp beep.

Owners can choose different fronts - from oak lamellas to textile - and wall-mount or floor-stand the Theatre as part of a frame that carries TV panel and bar together. That frame can be reconfigured when the TV is upgraded, which reduces the need to discard the entire system when panel standards change.

Software, streaming and services

Under the hood, Beosound Theatre runs the company's latest software platform with built-in support for Bang & Olufsen's multiroom system and common streaming technologies like Chromecast, AirPlay 2 and Spotify Connect. That allows the bar to double as a music system when the TV stays off.

The soundbar connects to TVs via HDMI eARC and can integrate B&O's own wireless speakers over WiSA, reducing cabling for rear and ceiling channels. Firmware updates are delivered over the air, and B&O promises long-term software support to match the hardware's extended design life.

Pricing, markets and stock angle

Bang & Olufsen sells Beosound Theatre starting at around 6,000 euros with an LG OLED TV package in European markets, with prices depending on screen size, materials and configuration. The soundbar alone is available in B&O stores, selected dealers and the company's online shop in Europe, North America and parts of Asia.

Net-net, the system targets customers who see a TV setup as furniture as much as electronics, and who accept a higher entry price in return for a modular, long-lived centerpiece. Bang & Olufsen shares (ISIN DK0010218429) are listed on Nasdaq Copenhagen in Danish kroner.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.