BMW prepares cost talks after profit warning, shares trade near 60 euros on Xetra

By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-23, 12:58.

BMW (DE0005190003) remains under scrutiny on Xetra after its recent 2026 profit warning. The automotive group has outlined cost-cutting measures and is preparing talks with employee representatives, according to Reuters and other market reports.

What Reuters reports on BMW’s plans

Reuters reported on June 19 that BMW is preparing talks with its works council to discuss a cost-cutting program following a downgrade to its 2026 profit guidance. The company is seeking to adjust expenses in response to margin pressure in its core automotive business, while maintaining investment in electric vehicles and digital features.

The same Reuters coverage highlighted that BMW will engage with employee representatives on potential efficiency measures at German plants, with details yet to be finalized. Moody’s has affirmed BMW’s rating but revised the outlook to negative after the guidance cut, underlining the balance between profitability and ongoing investment needs.

Analysts adjust BMW targets after guidance cut

Analyst reactions have been swift. Bernstein recently cut its price target for BMW to 85 euros, while reiterating an Outperform stance, as summarized by MarketScreener. UBS has kept a Neutral rating on the stock, and Goldman Sachs maintains a Buy recommendation, reflecting a mixed but still constructive view from large investment houses.

MarketScreener data show BMW as a constituent of the DAX index, with the shares trading around the 60 euro mark on Xetra in recent sessions. The profit warning has led several brokers to trim earnings forecasts for 2026, but consensus still expects solid free cash flow generation, supported by premium pricing and a growing electric line-up.

How BMW earns its money

BMW generates most of its revenue from premium passenger cars and motorcycles under the BMW, MINI and Rolls-Royce brands. The core automotive segment includes combustion, hybrid and electric models, while the Financial Services division offers leasing and financing solutions worldwide.

Where the BMW shares trade today

The BMW shares (DE0005190003) trade on 2026-06-23, 12:58 on Xetra at approximately 60 euros, based on intraday data from Finanzen100 and other price portals.

Disclaimer: This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. All data are based on sources cited in the text and may change over time.