Booking Holdings tracks travel sector, shares give back recent gains

By Christina Vogel, Background & Management desk. Reviewed prior to publication on 2026-06-26, 10:27.

Booking Holdings (US09857L1089) closed the latest NASDAQ session at 177.05 US dollars, down 2.32 percent on June 25 according to Zacks data. The move came as the S&P 500 slipped just 0.01 percent the same day, underlining a weaker short-term performance for the online travel group.

What the recent move shows

In Thursday's trading, Booking Holdings shares finished at 177.05 US dollars, giving back part of a 7.65 percent gain recorded over the past month as tracked by Zacks Investment Research. Over that same period, the broader Retail-Wholesale sector lost 5.64 percent and the S&P 500 fell 1.4 percent, highlighting Booking's relative outperformance at the sector level despite the latest pullback. Zacks analysis on Booking's recent performance

MarketBeat data indicate that Booking's latest negative session came on volume of around 10.8 million shares, with the stock trading between an intraday low of 176.56 US dollars and a high of 183.18 US dollars on June 25. MarketBeat overview of recent Booking trading This volatility sits against a backdrop of mixed news flow, including positive analyst commentary and broader pressure on travel-related names.

Consensus expectations and valuation picture

Analysts tracked by Zacks expect Booking Holdings to post earnings of 2.47 US dollars per share for the coming quarter, representing an 11.26 percent increase versus the same period a year earlier. Revenue for that quarter is projected at 7.19 billion US dollars, which would mark year-on-year growth of 5.74 percent for the NASDAQ-listed group. Zacks consensus figures for Booking

For the full year, the Zacks Consensus Estimates point to earnings of 10.44 US dollars per share and revenue of 29.4 billion US dollars, implying growth of 14.47 percent and 9.23 percent respectively compared with the prior year. Zacks detailed consensus for BKNG Booking currently carries a Zacks Rank of 3, corresponding to a Hold rating, and trades at a forward price-to-earnings multiple of 17.36, broadly in line with the average forward P/E of its industry; its PEG ratio stands at 1.08, suggesting growth-adjusted valuation close to sector norms.

How Booking earns its money

Booking Holdings generates most of its revenue by connecting travelers and accommodation providers via its online platforms, led by Booking.com alongside brands such as Priceline, Agoda and Rentalcars. The group typically earns commissions or service fees on each booking made through its websites and apps, and supplements this with advertising and payment services income.

Where the shares trade now

The Booking Holdings shares (US09857L1089) last traded on NASDAQ on 2026-06-25 at 177.05 US dollars as of the closing auction at 16:00 Eastern Time.

Disclaimer: This article is for informational purposes only and does not constitute investment advice, investment recommendation or an offer or solicitation to buy or sell any securities. Historical performance is not a reliable indicator of future results.