British American Tobacco shares, consensus points to a Buy rating

By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-25, 21:46.

British American Tobacco (GB0002875804) is trading in London around a clear analyst setup. Investing.com UK shows a Buy consensus from 11 analysts, with an average 12-month target of 5,054.5 pounds.

What the analysts say

The consensus split is currently 8 Buy, 2 Hold and 1 Sell, according to the same Investing.com UK page. The implied upside is 7.59 percent versus the quoted price of 4,698.0 pence.

That gap keeps BAT inside the range where broker updates matter for sentiment. The market cap listed by Hargreaves Lansdown is 101.47 billion pounds, and the shares traded at 4,667.0 pence at the open there.

London trading picture

BAT shares trade on the London market, with live.deutsche-boerse.com identifying the ISIN GB0002875804 on Xetra-linked data and finanzen.net showing 54.36 euros on the chart page. The broad local anchor for the stock remains the London listing and the FTSE 100 peer group.

For comparison, Imperial Brands and Philip Morris International frame the tobacco sector read-through, especially when valuation gaps or dividend views widen. That peer lens matters because tobacco remains a cash-flow driven sector with a strong income investor base.

Reduced-risk products

BAT sells combustibles alongside modern oral nicotine and vapor brands, including Velo and Vuse. The preliminary results release for 2025 said Velo Plus in the U.S. and multi-category growth in AME supported the year.

Where the shares trade

The BAT shares (GB0002875804) trade on 2026-06-25, 21:46 on London venues around the pound-denominated quote level used by local investors.

Disclaimer: This article is for information only and does not constitute investment advice.