Burberry Her Eau de Parfum from Burberry Group PLC - quiet berry sweetness and a bolder 100 ml format

Reviewed: ad hoc news B2B & Pro desk. Edited and checked on 2026-06-27, 14:27. Details in the imprint.

Burberry Her Eau de Parfum lands on the wrist like a soft berry cloud, sweet but not sticky. One quick spray and you get a creamy mix of red fruits and warm vanilla that feels more hoodie-and-jeans than catwalk drama.

How Burberry Her smells

Burberry Her Eau de Parfum is built around a clear berry accord, officially described with blackcurrant, blueberry and raspberry on top of jasmine and violet, grounded by musk and dry amber. The official Burberry product page lists these notes and the available sizes. On skin, the first minutes are bright and slightly juicy, then it calms into a musky vanilla base.

Perfumer Francis Kurkdjian, known for Baccarat Rouge 540, signed the original composition for Burberry in 2018. His own portfolio overview confirms his work on Burberry Her . You can feel his style in the airy sweetness that never turns heavy, even after several sprays.

Bottle, sizes and daily handling

The Her bottle is a rounded rectangle with a thick glass base and a pastel pink juice that looks almost milky in daylight. The cap clicks on with a satisfying, tight motion, and the bottle lies comfortably in the hand despite its straight edges.

Burberry sells Burberry Her Eau de Parfum globally in 30 ml, 50 ml and 100 ml formats, with Europe often seeing the 100 ml bottle around 120 euros in mainstream retail depending on the channel. A current Sephora France listing shows the size ladder and price region . That puts it clearly below the investment for a trench, but still firmly in premium territory.

Performance, longevity and target group

On a normal workday, Burberry Her Eau de Parfum lasts around 6 to 8 hours on most testers' skin, with the strongest projection in the first two hours. After lunch it usually sits closer to the skin, more like a personal scent bubble than a room filler.

Online reviews frequently highlight that the fragrance draws compliments in office and casual settings, but can feel too sweet for people who prefer dry woods or citrus. Many younger customers treat it as a signature everyday scent rather than an evening-only option.

Where it fits in Burberry's line

Chief executive Jonathan Akeroyd has repeatedly emphasized that fragrances and beauty are a way into the brand for new customers, while the trench coat and leather goods carry the heritage image. Recent Burberry investor presentations break out beauty licensing and brand elevation as key levers . Her sits in that bridge role as a relatively accessible taste of the label.

Within the wider Burberry Her family, the Eau de Parfum remains the reference point, even as flankers like Her Elixir de Parfum or Her London Dream add twists. Retailers still tend to give the original formula the front-row shelf space and gift-set bundles.

Context for investors and share price

Burberry Group PLC continues to list its equity on the London Stock Exchange under the ticker BRBY, and beauty is part of its brand extension strategy rather than the core revenue pillar. The Burberry Group PLC share price is therefore driven mainly by broader luxury demand and fashion execution, with fragrances like Burberry Her providing an incremental but visible contribution.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.