BYD’s Tang Draws 100,000 Orders, but the Stock Still Hovers Near Rock Bottom
Published on 06/16/2026 at 05:33 | Redaktion boerse-global.de
The contrast could hardly be sharper. BYD’s new Great Tang SUV has racked up more than 100,000 pre-orders ahead of its official launch in Xi’an tomorrow, while the company is also closing the books this week on a dividend payout to shareholders. Yet on the trading floor the stock is barely breathing, stuck just a whisper above its 52-week low.
The dividend itself is modest. Shareholders approved a final distribution of 0.358 Renminbi per share at the annual general meeting, with the record date set for June 18. At current exchange rates that works out to a few cents per depositary receipt — hardly enough to ignite a rally. And it hasn’t. The shares closed Monday at €9.37 in Frankfurt, a mere 1.3% above the year’s trough. Since the start of 2025 the stock has shed more than 13% of its value.
What should be a catalyst — the Tang launch — faces the same skeptical market reception. The three-row, all-electric flagship carries a price tag of up to 320,000 Yuan. The range-topping version packs a 130-kilowatt-hour battery and, in its all-wheel-drive form, delivers 585 kilowatts from two electric motors. A new fast-charging architecture is part of the package. But excitement among potential buyers has not translated into excitement among investors.
Should investors sell immediately? Or is it worth buying BYD?
The puzzle lies in the operating numbers. On the surface, May was a respectable month. BYD delivered 383,453 new?energy vehicles, essentially flat compared with the same month last year. Export sales hit a fresh record of more than 160,000 units. Zoom out to the year?to?date picture, however, and the weakness becomes unmistakable. Cumulative deliveries in the first five months slumped 20.32% year on year. The domestic Chinese market, despite a booming EV penetration rate that reached a record 66.7% in the first week of June, has not been kind to BYD’s volumes.
Technicians see a stock under acute pressure. BYD trades nearly 15% below its 200?day moving average and well under both the 50? and 200?day lines. The relative strength index sits at 32, deep in oversold territory. A similar oversold reading did little to arrest the slide in previous weeks. All eyes are now on the support level around €9.25. Should that give way, a fresh wave of technical selling could accelerate the decline.
Management’s immediate challenge is turning the Tang’s order book into actual deliveries without stumbling on the battery supply side. The new fast?charging tech demands high?performance cells, and any production bottleneck would frustrate customers and weigh on margins. Tomorrow’s event in Xi’an is a marketing milestone, not a cure for the stock’s malaise. Until the year?to?date sales trajectory bends higher, the share price is likely to remain pinned near the floor.
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