BYD Stock Flirts with 52-Week Floor as European Triumph Fails to Offset China Slump
Veröffentlicht: 28.06.2026 um 03:53 Uhr, Redaktion boerse-global.de
A shortened trading week in Hong Kong is concentrating attention on BYD’s next batch of sales data, with the stock clinging to support just 21 cents above its 52-week low. The shares closed Friday at €8.29, down 3.04%, leaving them roughly 24% lower since the start of the year. The 52-week trough of €8.08, set on June 26, is the only floor beneath a market that has shaved 44% off the stock from its high of €14.80.
July 1 sees the Hong Kong exchange closed for the establishment day of the Special Administrative Region, compressing the number of trading sessions and amplifying the impact of any fresh news. That adds extra weight to the June purchasing managers’ index for China, due June 30, and to the monthly vehicle sales figures BYD is expected to release soon.
On the technical front, the relative strength index has sunk to 20.6 — territory that usually signals severe overselling. But as recent price action has shown, that alone does not constitute a reversal. The stock now trades about 19% below its 50-day moving average of €10.27 and roughly 24% beneath the 200-day average of €10.84. Both benchmarks remain distant horizons for any recovery.
European momentum accelerates
The gloom in the share price stands in stark contrast to BYD’s performance in Europe. In May, the company registered roughly 32,380 new vehicles in the region — a 136.6% jump compared with the same month last year. Over the first five months of 2026, cumulative registrations reached about 135,300 units, an eye-popping 145.2% increase. That surge was enough to push BYD past Chinese rival SAIC Motor in the monthly European ranking.
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The overall European market grew only 3.6% in May to just under 1.15 million registrations, meaning BYD is gaining share at an aggressive clip. Battery-electric vehicles accounted for 20% of the market in the January-to-May period, while plug-in hybrids held a 9.7% share. BYD’s product offensive in Europe will continue in July: at the Goodwood Festival of Speed from July 9 to 12, the company plans eight world premieres, including the DENZA Z Coupé and DENZA Z Racing, as well as the UK launches of the DOLPHIN G DM-i and the SHARK pick-up. BYD claims it will occupy the largest stand in the festival’s history — a clear signal of its ambitions on the continent.
China remains the drag
Yet the European boom cannot mask the structural weakness at home. While BYD’s global vehicle sales in May edged up only 0.3% year-on-year to 383,453 units, overseas deliveries jumped 80.4% to 160,644 — implying a 24% slump in domestic sales. Over the first five months of 2026, total sales of around 1.4 million electric and hybrid vehicles were down 20.3% from the same period in 2025. Aggressive price cuts from local competitors are squeezing BYD in its core market.
The first-quarter figures already painted a grim picture. Revenue fell to 150.23 billion renminbi from 170.36 billion a year earlier, while net profit collapsed to 4.08 billion renminbi from 9.15 billion. Investors are now looking for signs that rising export volumes can stabilise overall margins, not just shift more units at lower profitability.
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What comes next
The June PMI reading, due June 30, will set the tone for the coming days. In May the official index hit exactly 50.0 — the dividing line between expansion and contraction. A weaker print would amplify fears about domestic demand, a key variable for BYD’s recovery.
The June sales numbers, whenever they land, will be the real test. Analysts will focus on exports and higher-priced models to gauge whether BYD is closing the gap with last year’s volumes structurally, or simply discounting its way to market share. The combination of a solid PMI and strong June deliveries would give bulls a plausible case for a rebound. Until then, the 52-week low at €8.08 remains the line in the sand.
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