Dunelm opens second new-format London store, shares in UK retail focus

By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-23, 23:09.

Dunelm (GB0033745292) expands its London presence this week with a new-format store opening in Kingston upon Thames, while the shares continue to trade on the London Stock Exchange alongside UK retail peers such as Next and Marks & Spencer. Local media in Kingston reports on the opening date and location

New Kingston store opening this week

According to a Kingston community news report, Dunelm will open its new store at 69-75 Clarence Street on Thursday, 25 June, welcoming shoppers from 9 a.m. The article describes the new unit as a home furnishings store replacing a former Marks & Spencer site The site occupies the former Marks & Spencer building, giving the retailer a prominent position in Kingston’s main shopping street.

The new Kingston outlet is described as Dunelm’s second new-format London opening in the current financial year, signaling continued investment in the capital’s catchment area. The local report notes that the first of these formats opened earlier in the year Store openings of this type typically support incremental sales growth and can help increase brand visibility in dense urban locations.

Analyst view on Dunelm stock

On MarketScreener, Dunelm appears in the UK specialty retail segment, with brokers such as UBS and Barclays covering the stock as part of their FTSE 250 consumer research. The consensus page aggregates recent broker ratings and target prices The consensus framework typically tracks recommendations ranging from Buy to Hold, with price targets that reflect cautious expectations for UK discretionary spending.

Analysts commenting on UK home improvement and furnishings players often compare Dunelm with peers such as Kingfisher, Currys and IKEA’s unlisted operations when assessing demand trends. A Financial Times overview of UK retail underlines that home-related spending has been relatively resilient compared with some other discretionary categories In this context, additional London locations can help Dunelm capture urban customers who might otherwise shop with larger generalist chains.

How Dunelm makes its money

Dunelm generates the bulk of its revenue by selling homewares and furniture across categories such as bedding, curtains, lighting, kitchenware and small furnishings, both through its nationwide store estate and its online platform. Company presentations outline the sales mix between stores and digital channels The retailer’s positioning focuses on value-oriented ranges, including private-label designs that support margins and differentiate it from broader general merchandise chains.

Where the stock trades today

The Dunelm shares (GB0033745292) trade on the London Stock Exchange under the ticker DNLM, quoted in pounds sterling; at the last available close the stock changed hands at a double-digit price level in GBP terms, within the range seen for UK mid-cap retail names.

This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security.