EssilorLuxottica Shares - Bank of America cuts price target on AI glasses caution

Edited by ad hoc news Sector & Peer-Group Desk. Verified prior to publication on 06/19/2026, 21:29 CET. Details in the imprint.

EssilorLuxottica (FR0000033219) sits under fresh analyst scrutiny after a cut in its valuation framework. Bank of America reduced its price target for the eyewear group on Friday while keeping a positive rating, pointing to slower-than-hoped adoption of connected AI glasses, according to a report citing the bank’s note.

What Bank of America changed

Bank of America has lowered its price target on EssilorLuxottica shares while reiterating a Buy stance, arguing that widespread consumer uptake of connected AI glasses could take longer than initially expected, according to a summary of the bank’s call on Friday. The note also highlights that, despite the cut, the medium-term structural opportunity in smart eyewear and premium optical products remains intact in the bank’s view.

An overview of recent target changes shows BofA Securities reducing its objective from EUR 330 to EUR 237 per share, still implying upside versus current levels, according to data compiled by Ideal-Investisseur that also tracks moves from other houses in recent days. That same overview shows two analysts have cut their targets in the past ten days, with the latest move recorded on 06/17/2026, while the median analyst target across the coverage universe stands at EUR 290 per share, suggesting a significant gap to the prevailing market price around EUR 177.60. A separate snapshot lists EssilorLuxottica’s market capitalization at roughly EUR 82.45 billion at a share price near EUR 177.15, underscoring the premium multiple investors currently pay for the group’s portfolio of brands and its position in the global eyewear value chain.

How the stock did this week

On a weekly view EssilorLuxottica shares have had a muted performance, trading in a band around the high EUR 170s as the broader European consumer and luxury complex digested macro headlines and bond-yield moves. According to end-of-week quote data from a London brokerage platform, the stock opened at EUR 177.15 on Friday after a previous close at EUR 177.60 and showed a modest year-to-date advance despite recent volatility.

Compared with large-cap European peers, EssilorLuxottica’s valuation remains rich, but its defensive mix of prescription lenses and a global retail footprint has helped cushion the stock against sharper swings seen in more cyclical discretionary names this week. The cut in BofA’s target adds to a pattern of gradually more cautious analyst assumptions, yet the consensus target of about EUR 290 still implies a sizable theoretical upside versus the current trading range.

How the company makes money

EssilorLuxottica generates its revenue across the eyewear value chain, from lens technology to branded frames and retail distribution. The group designs and manufactures prescription lenses, optical frames and sunglasses under in-house brands such as Ray-Ban and Oakley, while also producing eyewear for luxury fashion labels under license.

Where the stock trades today

The shares of EssilorLuxottica (FR0000033219) trade on Euronext Paris at EUR 177.15 as of 06/19/2026, 17:35 CET.

This article was AI-assisted and editorially reviewed. Price and company data without warranty; prices and dates may change at short notice. No investment advice, no buy or sell recommendation. Trading securities involves risk up to total loss of capital.