GN Store Nord outlines long-term strategy, shares in Nordic tech focus

By Stefan Krueger, Long-Term & Business Model desk. Reviewed prior to publication on 2026-06-27, 10:20.

GN Store Nord (DK0010272632) remains a key Nordic player in hearing aids and audio technology on Nasdaq Copenhagen. The company’s mid-cap profile and dual focus on medical devices and consumer audio make it a regular comparison point with Demant and Sonova.

How GN positions its business

GN Store Nord describes two principal business segments in its latest annual report: GN Hearing and GN Audio, each with distinct customer groups and product lines. GN Hearing focuses on prescription hearing aids sold through audiologists, while GN Audio concentrates on headsets and speakerphones for offices and consumers.

The group emphasizes research and development spending to defend its position in premium hearing technology and unified communications equipment. Management highlights aging populations, higher headset adoption in hybrid work and demand for wireless earbuds as structural growth drivers.

Analyst view and peer comparison

On MarketScreener, GN Store Nord attracts coverage from several European brokers that follow Nordic medtech and audio companies. Analysts regularly compare GN’s margins and growth trajectory with peers Demant and Sonova, both listed on the Nasdaq Copenhagen and SIX Swiss Exchange respectively.

Broker notes over recent months point to GN’s leverage and margin profile as key valuation factors when set against Demant and Sonova. Some houses highlight the volatility of GN Audio’s enterprise headset demand, while GN Hearing’s recurring prescription base is seen as more stable.

The product behind the stock

GN Store Nord’s GN Hearing segment markets the ReSound line of digital hearing aids, which includes rechargeable and Bluetooth-enabled devices designed for mild to severe hearing loss. The GN Audio segment sells Jabra-branded headsets and true wireless earbuds aimed at office workers and consumers who need clear sound and noise cancellation.

Where the shares trade today

GN Store Nord shares (DK0010272632) trade on Nasdaq Copenhagen; a recent closing price and market capitalization for the Danish group were not reliably available in live public data at the time of writing.

Disclaimer: This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell securities.