Institutional Accumulation Fuels XRP’s Strategic Pivot
28.01.2026 - 21:02:05A significant corporate product launch coincides with compelling blockchain data, painting a picture of growing institutional adoption for XRP amidst a challenging price environment. The convergence of these factors raises a critical question for the market: is this the foundation for a sustained trend reversal?
Blockchain analytics reveal a tightening supply dynamic for XRP, independent of recent price action.
Exchange Reserves Hit Multi-Year Low: The quantity of XRP held on centralized exchanges has plummeted to approximately 1.7 billion tokens, marking its lowest point in seven years. This decline in readily available supply typically suggests reduced selling pressure, often indicating a shift toward long-term custody solutions.
Steady Institutional Inflows: Regulated investment vehicles continue to attract capital. XRP-focused exchange-traded funds (ETFs) recorded net inflows of $9.2 million on Tuesday alone. Since their debut in November 2025, cumulative inflows have reached roughly $1.4 billion. The consistency is notable, with 55 days of net inflows overshadowing just two days of outflows, demonstrating persistent institutional interest despite subdued prices.
Valuation Model Suggests Undervaluation: Analysis from Santiment points to a 30-day Market Value to Realized Value (MVRV) ratio of approximately -5.7%. A negative reading implies that many recent buyers are currently at a loss. Historically, such phases have frequently coincided with accumulation zones, where an asset trades below the average purchase price of its recent holders.
Corporate Strategy: Targeting the Treasury Market
The core development driving this narrative is the official launch of the Ripple Treasury Platform. This move stems from Ripple's acquisition of GTreasury for about $1 billion in October 2025 and targets the global corporate treasury market, estimated at over $120 trillion.
Should investors sell immediately? Or is it worth buying XRP?
The platform integrates Ripple's blockchain infrastructure with GTreasury's established software, offering corporate finance departments a unified system for managing both traditional and digital assets. Its key features are designed to embed XRP and the XRP Ledger (XRPL) into enterprise workflows:
- Rapid Settlement: Cross-border payments can be executed in 3–5 seconds using the Ripple stablecoin RLUSD and XRP.
- Yield Optimization: Integration with tokenized money market funds, such as BlackRock's BUIDL, allows for continuous interest accrual.
- Liquidity Management: Provides real-time visibility into fiat and cryptocurrency holdings without the need to pre-fund accounts in foreign currencies.
Strategically, this emphasizes utility within corporate finance. RLUSD, with a market capitalization of around $1.38 billion, serves as a central bridge asset, while XRP remains a core component of the payment and liquidity framework.
Market Structure and Technical Perspective
Current market conditions reveal a tension between cautious retail sentiment and institutional accumulation.
- Price Action: XRP is currently consolidating near $1.91, trading just above its 52-week low and slightly below its 50-day moving average. The 14-day Relative Strength Index (RSI) sits at 28.8, indicating an oversold condition.
- Derivatives Data: Aggregate open interest for XRP futures and perpetual contracts on major platforms like Binance has fallen nearly 60% from its July 2025 peak to under $500 million. Coupled with predominantly negative funding rates since December, this points to a market dominated by short positions—a setup that could potentially fuel a short squeeze should prices rise unexpectedly.
- Key Resistance: From a chart analysis perspective, the $2.30 to $2.40 range is viewed as the first significant hurdle. A decisive and sustained breakout above this zone is considered necessary by many analysts to convincingly break the downtrend that has persisted since summer 2025.
Regulatory Progress and Forward Outlook
Regulatory developments continue to be a pivotal factor. Ripple recently secured an Electronic Money Institution (EMI) license in the United Kingdom. In the United States, applications for a national bank charter with the Office of the Comptroller of the Currency (OCC) and a master account with the Federal Reserve are pending. Success in these endeavors would substantially strengthen the ecosystem's regulatory standing.
Asset manager 21Shares has outlined three potential price scenarios for XRP in 2026 based on this landscape:
- Base Case: A price target of $2.45, assuming stable regulatory progress and continued adoption.
- Bull Case: A rise to $2.69, contingent on accelerated institutional adoption of real-world asset (RWA) tokenization.
- Bear Case: A decline to $1.60, should adoption lag behind expectations.
With the Ripple Treasury Platform now live and the XRP Community Day scheduled for February 11, 2026, the coming weeks will test whether this fundamental momentum can translate into a decisive shift in market sentiment.
Ad
XRP Stock: Buy or Sell?! New XRP Analysis from January 28 delivers the answer:
The latest XRP figures speak for themselves: Urgent action needed for XRP investors. Is it worth buying or should you sell? Find out what to do now in the current free analysis from January 28.
XRP: Buy or sell? Read more here...


