Jeffree Star Takeover: Why Beauty’s OG Rebel Is Still Running The Internet

Jeffree Star Is Still THAT Creator – And The Internet Knows It

You know a creator is iconic when the entire beauty world flinches every time they post. Jeffree Star is back in his full-power era – reviewing brands with zero filter, flexing Star Ranch life, and casually making half the industry nervous with one upload.

If you love brutally honest reviews, over-the-top luxury, and that old-school YouTube chaos you grew up on, this is your sign: you need Jeffree back in your feed. The glow-up is real, the energy is unbothered, and the content machine is rolling again.

Going Viral: Current Content & Vibes

Jeffree Star has shifted into a wild mix of ranch life, beauty launches, and unbothered hot takes. One day it’s reviewing a massive PR haul, the next it’s exposing a flop product in 10 savage minutes.

Recent uploads include:

• Brutally honest makeup reviews where he still does what fans love most: swatching, zooming in, and calling out patchy formulas without blinking.
• Star Ranch vlogs that show a softer, fun side – yaks, dogs, luxury cars, and a behind-the-scenes look at how a beauty mogul actually lives off-camera.
• Jeffree Star Cosmetics drops & reveals, teasing new collections, restocks, and those instantly recognizable palettes that keep selling out.

The vibe? Uncanceled, unbothered, and unapologetic. Fans on Reddit and TikTok keep calling him a “fan favorite villain” of beauty YouTube – the one creator who still says what everyone else is scared to say.

Comments and threads are full of fans saying they’re “so glad old YouTube is back” every time he uploads. The energy is hype, supportive, and very much: if Jeffree likes it, it’s in the cart.

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The Competition: Friends & Rivals

In beauty and creator culture, Jeffree doesn’t exist in a vacuum. He’s part of a wild, glam universe of mega-creators – and the comparisons are constant.

• Another legendary beauty YouTuber is NikkieTutorials, known for high-glam artistry, celeb collabs, and polished looks that perfectly complement Jeffree’s more chaotic, tell-all style.
• For more outspoken reviews and creator tea, fans also follow Manny MUA, a long-time beauty creator whose fun, relatable vibe gives a different flavor to the same makeup-obsessed audience.

Together, these creators form a kind of unofficial beauty Avengers squad – each with their own lane, but all must-follow if you’re addicted to palettes, pigments, and personality.

The Backstory: From Newcomer to Star

Before YouTube crowned beauty gurus, Jeffree Star was already a digital legend. He first popped off on early social platforms with neon hair, sharp eyeliner, and a loud, unapologetic persona that instantly stood out.

He then dove into music, built a cult following, and eventually hit YouTube with full-force glam tutorials, reviews, and collaborations. That’s where the insane growth truly started: every upload felt like an event, every review a potential viral hit.

The real turning point was the rise of Jeffree Star Cosmetics. Suddenly he wasn’t just reviewing makeup – he was creating it, wearing it, and selling it out. Iconic liquid lipsticks, drama-filled palette launches, and huge collabs turned him from influencer into full-blown beauty mogul.

Over time, he leaned into longer, cinematic videos, massive product hauls, and those “sit down, we need to talk” moments that the internet couldn’t stop dissecting. Love him or not, his impact on creator culture, beauty YouTube, and brand collabs is undeniable.

The Verdict: Why You Need to Subscribe

If your feed feels bland, Jeffree Star is the exact kind of content machine you’re missing. Every video has that “you have to see this” factor – bold looks, luxury chaos, and reviews that actually help you decide what’s worth your money.

He’s a must-follow if you’re into makeup, internet culture, or just unfiltered personalities who refuse to play it safe. The fanbase is loud, loyal, and always ready for the next drop.

Hit subscribe, turn on notifications, and watch how fast Jeffree Star crawls back to the top of your recommended page – because once you start watching, it’s very hard to stop.