Lotus Biscoff Sandwich Cookies by Lotus Bakeries - Cream-filled twist on the classic biscuit

Lotus Biscoff Sandwich Cookies crunch softly between your fingers, the thin caramelized biscuits giving way to a layer of sweet cream that sticks just slightly to the teeth. In Lotus Bakeries' test kitchen, CEO Jan Boone reportedly likes to break them in half to check how evenly the filling spreads. The product takes the familiar Biscoff taste and stretches it into a more indulgent snack format for coffee breaks and on-the-go nibbling.

From airline biscuit to filled cookie

Lotus Bakeries built the Lotus Biscoff brand on its single thin caramelized biscuit, known to many from airline coffee service and European cafés. The biscuit recipe combines brown sugar, wheat flour and a spice mix with cinnamon notes, baked until crisp and caramelized. The basic biscuit remains the foundation of the Sandwich Cookies line.

The Sandwich Cookies replace the traditional single biscuit portion pack with a filled format: two Lotus Biscoff biscuits surrounding a flavored cream. According to the official Lotus Biscoff product page, the sandwich line currently includes variants with vanilla cream, milk chocolate flavor and a filling based on the original Biscoff spread. Each cookie is slightly thicker than a regular biscuit but still designed to be eaten in one or two bites.

Flavors, formats and calories

On the Lotus Biscoff Sandwich Cookies product pages, the company lists at least three main flavors: vanilla cream, milk chocolate flavor filling and a sandwich with smooth Biscoff spread as the center. Most markets offer multipacks intended for home consumption and individual wrapped units for impulse or convenience channels. The exact range varies by country.

Nutritional information on the UK and EU packs shows that a portion of two sandwich cookies delivers roughly 150 to 180 kilocalories, depending on the flavor. The Biscoff spread filling variant tends to be slightly higher in sugar and fat than the vanilla version, which aligns with the ingredient list containing more added oils and sugar. Lotus positions the product clearly as a treat, not a low-calorie option.

How Lotus Bakeries scales Biscoff

CEO Jan Boone regularly highlights in interviews that the Biscoff brand acts as a growth engine in the global biscuits category and beyond. The company has been extending Biscoff from the core biscuit into spreads, ice cream and now multiple filled formats. Sandwich Cookies sit in that strategy as a bridge between plain biscuits and more indulgent confectionery-like items.

In European markets like the UK, Belgium and the Netherlands, the Sandwich Cookies compete directly with filled biscuits from multinationals such as Mondelez and Ferrero. Retailers often place Biscoff Sandwich Cookies in the aisle alongside Oreo and Nutella biscuits, signaling that Lotus wants a share of that premium snacking basket. The product's spiced flavor also allows it to stand out visually and aromatically on tastings and in-store demos.

Manufacturing and sourcing

Lotus Bakeries produces Biscoff biscuits primarily in Belgium, with additional capacity in the United States to serve North American demand more efficiently. For the Sandwich Cookies, the company uses the same biscuit base but adapts production lines to include automated cream deposition and sandwiching. Food engineers interviewed in trade media note that the challenge lies in keeping the thin biscuit crisp while adding a relatively soft filling.

Ingredient lists for the sandwich range show palm oil as one of the fats used in the filling and sometimes in the biscuit itself. Lotus states on its corporate website that it sources palm oil certified by the Roundtable on Sustainable Palm Oil (RSPO) and aims to reduce its environmental footprint. Sustainability-focused investors routinely screen the company based on these sourcing commitments and the share of plant-based ingredients in Biscoff products.

Market presence and distribution

In the United Kingdom, major grocers including Tesco and Sainsbury's list Lotus Biscoff Sandwich Cookies in the biscuit aisle, typically in 150 g to 200 g packs. Online grocery sites show regular promotions, suggesting that retailers use the product line in price-led campaigns to encourage trial. In Belgium and the Netherlands, the cookies are positioned as an everyday treat next to the iconic single biscuit packs.

In the United States, the sandwich format appears in selected retailers and online channels, often under the Biscoff brand with flavor naming adjusted to local labelling rules. Specialty stores and e-commerce platforms broaden the reach into Asian markets, where Biscoff already enjoys strong brand recognition as a café biscuit. Lotus continues to test different pack sizes and price points to match purchasing power in emerging markets.

Role within Lotus Bakeries portfolio

Lotus Bakeries divides its business into segments, with the Biscoff category including biscuits, spreads and related products. While the company does not break out revenue by individual SKU, analysts describe the sandwich and filled formats as incremental to the core biscuit, bringing higher average selling prices and margin potential. They also help Lotus negotiate shelf space for the broader Biscoff family.

Compared with limited-edition flavors or seasonal items, the Sandwich Cookies are being positioned as a permanent, year-round line. This gives Lotus a more predictable baseline of demand versus the more volatile seasonal Biscoff ice cream range. It also allows the company to amortize marketing spend over a longer product life cycle.

Competition and consumer perception

Consumer reviews on major retailer websites often mention the distinctive Biscoff flavor and the texture contrast between crisp biscuit and smooth filling as key reasons for repeat purchases. Some reviewers find the filling on the sweeter side, which lines up with the sugar levels disclosed on the packs. Overall ratings typically land in the four-star range out of five.

From a competitive perspective, Biscoff Sandwich Cookies enter a crowded shelf where Oreo, Milka, Nutella and private labels already trade on filled formats. Lotus differentiates by leaning into the spiced caramel profile and the brand story that goes back to 1932 in Lembeke, Belgium. That heritage gives the marketing team material for packaging copy and digital campaigns around "the original caramelised biscuit".

Stock context for investors

For investors, the Lotus Biscoff Sandwich Cookies line matters less as a single product and more as a signal of how far Lotus Bakeries can stretch the Biscoff brand into higher-value segments without losing its identity. The Lotus Bakeries N.V. share is listed on Euronext Brussels under the ISIN BE0003604155.