Metaplanet’s Bold Bitcoin Bet Reshapes Asian Corporate Strategy

Japanese investment firm Metaplanet Inc. is making waves across financial markets with its ambitious “Project Mercury” initiative, positioning itself as Asia’s most significant corporate holder of Bitcoin. The company’s treasury now contains 30,800 BTC, accumulated at an average purchase price of $107,912 per Bitcoin. This strategic accumulation comes as the firm announced a preferred share issuance totaling ¥21.25 billion (approximately $135 million), with investor response immediately reflected in share price movements.

Despite share price struggles—currently trading around ¥357 and down approximately 80% from June peaks—Metaplanet’s operational performance tells a different story. Third-quarter 2025 revenue surged 115.7% to ¥2.438 billion, driven by both Bitcoin-related activities and established media operations including Bitcoin Magazine Read more...