Micron Shares Surge as Memory Chip Shortage Intensifies
20.01.2026 - 20:41:04Amidst a backdrop of broad market weakness driven by geopolitical concerns, Micron Technology stands out as a notable exception. The memory chip manufacturer's stock is reaching unprecedented highs, fueled by relentless demand for artificial intelligence (AI) hardware and a significant analyst upgrade. The core bullish argument centers on a critical industry dynamic: the shortage of memory chips is not easing but is instead expected to worsen considerably.
The company's fundamental performance provides a solid foundation for the rally. For its fiscal first quarter of 2026, Micron already posted record results. Its outlook for the second quarter surpassed expectations, with revenue projected at $18.7 billion and a forecasted gross margin of 68%.
This strength was further underscored by a symbolic corporate gesture. On January 16, the ceremonial groundbreaking for a new $100 billion fabrication plant in New York took place. The attendance of major customers, including Apple, Google, and Meta, highlighted the sustained, long-term demand for advanced memory solutions. Market observers also interpreted a substantial insider purchase by director Mark Liu of over 23,000 shares around this event as a powerful vote of confidence.
Analyst Forecast Points to Significant Further Gains
A recent analysis from investment bank TD Cowen has been a primary catalyst for the renewed optimism. Analyst Krish Sankar dramatically raised his price target for Micron from $300 to $450 per share. This new target implies a potential upside of approximately 24% from current levels.
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Sankar's rationale is straightforward: supply constraints for memory chips are becoming more severe. This environment grants producers substantial pricing power. The analyst projects earnings of about $50 per share for the current calendar year, a figure that sits well above the current market consensus of $35.54. Industry discussions confirm that customers are scrambling to secure future capacity, significantly strengthening Micron's negotiating position.
Structural Supply Constraints Underpin the Rally
The sector's underlying dynamics continue to favor established producers. With a limited number of global suppliers and disciplined capacity management, pricing authority has firmly shifted to manufacturers. Experts suggest the scarcity of both DRAM and NAND memory could persist through the second half of 2026 or even extend into 2028.
Consequently, large cloud service providers are likely to be compelled to enter into multi-year supply agreements to guarantee their needs are met. This situation places Micron in an advantageous position relative to semiconductor equipment firms, which are themselves grappling with limitations in expanding cleanroom space.
Notable Outperformance in a Challenging Market
The stock's relative strength is striking. While the S&P 500 has recently shown weakness, the memory sector has dominated gainers' lists. Trading at $363.10, Micron's shares are hovering near their 52-week high and have recorded a staggering year-to-date increase of over 256%. This performance starkly contrasts with the broader market's struggles, highlighting the unique supply-driven momentum behind memory chip leaders.
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