Moncler focuses on growth plans, shares in comparison with luxury peers

By Thomas Klein, Operations & Strategy desk. Reviewed prior to publication on 2026-06-23, 07:45.

Moncler (IT0005252207) remains one of Italy's best-known listed luxury names on Borsa Italiana in Milan. The group reports steady strategic progress in its outerwear-focused portfolio, positioning itself next to European heavyweights like LVMH and Kering in the global luxury-exposed index universe.

Strategy in the luxury landscape

Moncler has in recent years expanded beyond its core winter jackets into a broader year-round offer, including knitwear, footwear and accessories, as described in its corporate publications and annual reports.

The company has also integrated the Stone Island brand after closing its acquisition, broadening its presence in high-end casualwear for younger clientele according to its transaction documentation and management commentary.

Where Moncler sits among peers

In the European luxury peer group, Moncler is frequently mentioned alongside groups such as LVMH, Kering and Burberry in sector analyses that track discretionary spending trends and tourist flows.

On the Italian market, the group contributes to the country’s positioning in high-end fashion and accessories, complementing names like Salvatore Ferragamo and Prada in Milan trading.

How Moncler makes its money

Moncler generates most of its revenue from high-end outerwear, particularly down jackets and coats sold under the Moncler brand, complemented by apparel and accessories in its directly operated stores and wholesale channels worldwide.

Where the shares trade today

The Moncler shares (IT0005252207) trade on Borsa Italiana in Milan in euros; the latest live-verified price and time stamp are available on the exchange’s official quotation pages.

This text is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell securities.