New season, WAAC sun-protection hoodie targets Korea’s golf boom

Edited by ad hoc news New Releases & Launches Desk. Reviewed before publication on 06/16/2026 at 10:52 AM ET. Details in the imprint.

Korean fashion house F&F, known for golf label WAAC, is putting fresh marketing weight behind its WAAC UV Protection Zip-Up Hoodie as golfers in South Korea look for lighter sun-protective layers for the summer season. The slim-cut hoodie is designed as an on-course outer layer that combines UPF-rated fabric with four-way stretch and a relatively understated look compared with some of WAAC’s louder prints. According to the official WAAC Korea online store, the hoodie is offered in multiple solid colors, including white and black, and targets golfers who want performance fabrics that still read as casual athleisure off the course on the brand’s product page.

Lightweight coverage for UV-conscious golfers

The WAAC UV Protection Zip-Up Hoodie is cut from a polyester-heavy technical knit that F&F positions as quick-drying and breathable, with added elastane for mobility during a full golf swing. The hood is shaped to sit relatively close to the head, and the sleeves are slim enough to avoid interfering with a glove or grip, while thumbhole cuffs help keep the back of the hand covered between shots. WAAC describes the fabric as having built-in UV protection suitable for summer daytime rounds, aiming to address concerns about sun exposure that have become more prominent among younger Korean golfers, particularly women, in recent years, though the hoodie itself is marketed as unisex in certain size runs on F&F’s home platform.

Design-wise, the piece sits somewhere between a technical mid-layer and a casual zip hoodie: the WAAC “Win At All Costs” logo appears in a small chest mark and a modest back print, avoiding the oversized cartoon mascots that define some of the brand’s more playful polos. That restrained branding is in line with what local retailers, including Korean department-store golf floors, describe as a shift toward “quiet luxury” in performance wear, where fabrics and fit matter more than overt logos for customers willing to pay premium prices for golf outfits. Reporter coverage of F&F’s WAAC line notes that the label has been leaning into UV-protective and stretch-heavy outfits to capture a boom in stylish golf apparel in its home market as highlighted in an ad-hoc-news feature on WAAC.

In terms of use, F&F positions the hoodie as a layer that can be worn over a golf polo or base layer at the start of a round and then unzipped or removed as temperatures rise, without clashing with typical country-club dress codes. The patterning leaves room around the shoulders and upper back to avoid pulling across the top of the swing, while the hem length is tuned to stay put when a player bends over a putt. Color-matched zippers and subtle seam lines are meant to keep the silhouette clean enough for wear with jeans or joggers away from the course, extending the garment’s appeal beyond strictly golf scenarios and supporting WAAC’s push into broader lifestyle positioning in South Korea.

On the commercial side, WAAC sells the UV Protection Zip-Up Hoodie primarily through its Korean online store and domestic retail partners, reflecting F&F’s strategy of deepening its home-market golf presence rather than chasing mass international distribution for every SKU. The hoodie is typically priced in the upper mid-range for golf apparel in Korea, slotting in below fully insulated outerwear but above basic polos, and is available seasonally with refreshed colorways rather than as a permanent all-year collection item. South Korean business press regularly cites WAAC as one of F&F’s key growth engines as the group builds a portfolio of performance-oriented fashion brands, benefiting from the ongoing popularity of golf among younger, style-conscious players in the country according to coverage in The Korea Herald.

For F&F, the WAAC UV Protection Zip-Up Hoodie illustrates how the company is threading performance requirements, such as UV coverage and stretch, into pieces that can still ride current Korean fashion trends toward cleaner silhouettes and muted branding. The garment sits within a broader WAAC lineup that includes printed polos, skirts and pants, and its focus on sun protection aligns with rising demand for function-first fabrics in the country’s premium golf segment. Shares of F&F (ISIN KR7003610003) closed on the Korea Exchange at KRW 161,500 on 06/14/2026.

This article was a.i.-assisted and editorially reviewed. Product information without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Trading involves risk up to and including the total loss of invested capital.