NOS One Smart from NOS SGPS SA - TV box, WiFi 6 and 4K in one hub

Reviewed: ad hoc news Lifestyle & Consumer desk. Edited and checked on 2026-06-26, 08:35. Details in the imprint.

The NOS One Smart TV box sits under the living-room screen like a small matte-black tile, quietly warm to the touch and with a slim LED line glowing when you call up another 4K stream. The remote gives a soft, rubbery click that feels reassuringly precise.

Three devices in one box

With NOS One Smart, the Portuguese operator bundles a 4K set-top box, a WiFi 6 router and a voice-controlled entertainment hub into a single unit aimed at simplifying the typical cable-and-router tangle. NOS positions the device as the centerpiece of its convergent fiber offers for families and shared flats.

The box handles linear TV, on-demand streaming apps and home internet distribution at the same time, so customers no longer need a separate router on the hallway shelf. In daily use that means one fewer power brick, fewer blinking boxes and a cleaner TV cabinet for subscribers on high-speed fiber lines.

What the box delivers

NOS sells the One Smart box primarily as part of its fiber bundles in Portugal, with typical packages combining fixed internet, mobile, TV and sometimes streaming services at a monthly fee rather than a hardware purchase price. Customers can watch 4K channels where available, and the interface groups live TV, replay and apps in horizontally scrolling lines that borrow from modern streaming devices.

The WiFi 6 router inside the unit is designed to cover standard city apartments and smaller houses without extra mesh nodes, depending on wall thickness and layout. For larger homes, NOS supplements the box with additional repeaters, but the basic idea is that one unit near the television can cover the living space where most screens sit.

Remote, voice and everyday feel

Product director Miguel Almeida has highlighted in interviews that NOS wanted interaction with One Smart to feel closer to a streaming stick than to a legacy cable decoder, with quick zapping and a quieter standby mode. That mindset shows in the compact remote with dedicated buttons for popular streaming apps and a built-in microphone for voice commands.

In the evening, users press and hold the voice key, say the name of a channel or program, and see the interface jump directly instead of navigating several layers of menus first. The on-screen design favours clear tiles and large typography, which reads well from a three-meter sofa distance on mid-sized 4K TVs.

Position in NOS bundles

Within the NOS lineup, One Smart sits above older HD-only boxes and targets customers who are upgrading to faster fiber tiers, more simultaneous streams and newer televisions. For NOS this hardware is less a standalone gadget and more the anchor for upselling multi-play contracts with higher average revenue per user.

Subscribers who take the box in a convergent package typically sign multi-year agreements, which helps the company stabilise churn in a market where rival operators push aggressive discounts. For households, that longer commitment buys a more modern interface and fewer separate devices, even if it reduces flexibility to change provider quickly.

Context and NOS shares

Overall, NOS uses the One Smart TV box to underline its strategy as a convergent operator that blends connectivity and content in a single living-room device for Portuguese families. NOS SGPS SA shares trade on Euronext Lisbon under ISIN PTZON0AM0006, and hardware such as One Smart acts as a visible front end for that broader telecoms story.

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