Porsche’s 911 Racing Push Can’t Mask a 91% Profit Wipeout and a Dividend Slash
25.06.2026 - 18:07:27 | boerse-global.de
Porsche unveiled a new 911 GT4 R racer for the 2027 season, yet the market barely flinched. Shares in the Stuttgart-based sports-car maker slid 1.09% on the day to €44.32, extending a seven-day rout to roughly 8%. The lukewarm response underlines a brutal reality: product news alone cannot repair the damage from a 91% collapse in profits and a restructuring that is only just beginning.
A Radical Pivot After a Devastating Quarter
Chief executive Michael Leiters used the annual general meeting to lay out a hard reset. The fully electric 911 is dead. Instead, the company is steering hard toward profitability over volume under a new “Strategy 2035” that slashes model variants and trims production capacity. The result is job cuts: management is already in talks with worker representatives to reshape the organisation around core operations. Leiters warned investors that a quick return to Porsche’s former record margins is off the table.
The scale of the crisis was laid bare in the dividend. Porsche will pay just €1.01 per preference share, down from €2.30 a year earlier. Deka fund manager Ingo Speich described the situation as a “pile of rubble,” giving voice to the frustration that has been building since the IPO.
Should investors sell immediately? Or is it worth buying Porsche AG?
The 911 GT4 R: A Bright Spot With Missing Financials
Amid the gloom, Porsche pushed ahead with a customer-racing play that leverages the iconic 911 nameplate for the first time in the GT4 class. Until now, the company used the smaller 718 Cayman for that segment. The new racer will be based on the current Cup car and is powered by a six-cylinder boxer engine that peaks at 520 hp, though it will be restricted to 430 hp via air restrictors. A sequential six-speed gearbox and body panels made from natural-fibre-reinforced plastic round out the package.
The announcement is squarely aimed at the lucrative world of customer motorsport, particularly the GT4 European Series, which acts as a global stepping stone for aspiring racers. But Porsche kept its cards close when it came to the bottom line. Neither the selling price nor the targeted production volume was disclosed, and the contribution to profit remains a black box. In the eyes of analysts, a new race car does not shift the trend if the management cannot prove the margin potential with concrete figures.
Stock Bleeding While the Strategy Takes Shape
The share’s slide over the past week leaves it trailing the broader market by a wide margin since the listing. Leiters acknowledged the pain and asked for patience, but the market wants hard numbers. The company’s forecast for the current financial year holds steady: revenue of up to €36 billion and an operating margin between 5.5% and 7.5% — already weighed down by special charges and tariff costs.
The next major milestone is the capital markets day on 7 October, where Leiters must flesh out how a leaner portfolio will restore profitability. Until then, the stock remains hostage to the underlying demand for premium sports cars and the execution of a painful turnaround that has only just begun.
Ad
Porsche AG Stock: New Analysis - 25 June
Fresh Porsche AG information released. What's the impact for investors? Our latest independent report examines recent figures and market trends.
