Quiet control in the ear, Jabra Enhance Select 500 leans into everyday hearing

Reviewed: ad hoc news Accessory & Components desk. Edited and checked on 2026-06-17, 12:29. Details in the imprint.

With the Jabra Enhance Select 500, GN Store Nord wants hearing aids to feel less like medical devices and more like discreet everyday gear that simply fades into the background. Small, light, app-controlled - these are meant for jeans pockets, not clinic drawers.

What the tiny housings hide

The Enhance Select 500 are receiver-in-canal hearing aids that sit snugly behind the ear while a thin wire disappears along the skin, leaving only a small speaker in the ear canal. From a couple of meters away, many people will just see your glasses.

Technically, the devices build on GN’s latest Jabra Enhance platform with directional microphones and automatic scene detection that shifts between quiet rooms, busy streets and restaurants without manual fiddling. They stream calls and music from iOS and many Android phones via Bluetooth LE Audio in supported configurations.

App control instead of clinic-only tweaks

The Jabra Enhance Select app becomes the real remote control, letting users nudge bass, treble and noise reduction with a few taps instead of waiting weeks for an appointment. For first-time wearers, that sense of direct control often lowers the mental hurdle.

Fitting is offered through an online audiology service in selected markets, with licensed hearing specialists adjusting the devices remotely based on a hearing test and follow-up calls. That model mirrors the broader telehealth trend and cuts out repeated office visits, especially attractive for tech-comfortable buyers in the US.

Battery, charging and daily routine

GN focuses the Enhance Select 500 on all-day reliability rather than record-breaking runtimes. A full charge is designed to carry users from morning commute through late-evening TV, including several hours of Bluetooth streaming, before the aids drop into the case at night.

The charging case itself is compact and relatively understated, more like a wireless-earbud case than medical hardware. For many wearers, that small design detail matters: it feels fine on a café table next to a phone, not like a reminder of a health issue.

How it fits into GN’s strategy

With the Jabra Enhance line, GN Store Nord has pushed deeper into direct-to-consumer and hybrid online channels, complementing its traditional audiology-clinic business and chasing a younger, more tech-aware customer segment. That helps the group tap demand in the growing hearing devices market.

Shares of GN Store Nord A/S (DK0010272632) trade on Nasdaq Copenhagen, where investors closely watch uptake of newer Jabra Enhance models and the margin mix between hearing and audio segments.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.