Ray-Ban Meta glasses from EssilorLuxottica S.A. - AI eyewear from US$299

Reviewed: ad hoc news Lifestyle & Consumer desk. Edited and checked on 2026-06-27, 12:23. Details in the imprint.

Ray-Ban Meta glasses from EssilorLuxottica S.A. put a small camera and open-ear audio into frames that still look like sunglasses on a hot sidewalk. The pitch is simple: everyday eyewear that can record, listen, and answer without turning into a clunky gadget.

What the frame does

In June 2026, EssilorLuxottica and Meta launched a new AI eyewear collection starting at US$299, with availability through Meta.com and retailers such as LensCrafters and Sunglass Hut. The key draw is not a screen on your face, but a lighter, more familiar frame that hides the tech better than many smart-glasses rivals.

The product sits in EssilorLuxottica's broader eyewear business, where frames and lenses meet consumer electronics. That mix matters because the company can use its retail reach and frame know-how in one product line.

Why it feels different

For the wearer, the appeal is tactile as much as technical. The glasses keep the familiar Ray-Ban shape, so the first thing people notice is still the frame, not the electronics.

That is also the tension. The more the product disappears into a normal pair of glasses, the easier it is to imagine using it daily - and the easier it becomes to overlook the limits of battery life and smart functions.

The brand edge

EssilorLuxottica is not just selling hardware. It is selling a familiar brand wrapper, and that matters when new tech has to sit on a face all day.

A named face in this push is Francesco Milleri, the company's chairman and chief executive. His role underlines how central connected eyewear has become to the group's product story.

Where the stock sits

EssilorLuxottica shares trade in Paris on Euronext Paris in euros. The company uses products like Ray-Ban Meta glasses to tie together fashion, optics, and consumer technology in one visible line.

The stock angle is secondary here, but the product itself is the point: a frame that looks familiar in daylight and hides its electronics until you start using it.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.