Rémy Martin 1738 Accord Royal from Rémy Cointreau - heritage cognac targets US sipping trend

By Daniel Foster, ad hoc news New Launch Desk. Reviewed July 07, 2026, 12:09 PM ET. Details in the imprint.

Rémy Martin 1738 Accord Royal catches the light in the glass with a deep copper-gold color that almost looks like burnt caramel on a bar top in Brooklyn. You smell toasted oak and warm vanilla before the first sip ever hits your tongue.

Positioned between VSOP and XO

Rémy Martin 1738 Accord Royal is a blended cognac that sits in the portfolio between the house’s VSOP and XO bottlings, both in price and flavor profile. It was created to offer a richer step-up option for drinkers trading up from mainstream VS and VSOP labels.

The 1738 label references the royal warrant granted by King Louis XV to Rémy Martin that year, and the bottle leans hard into that story with its embossed seal and parchment-style label. In a recent tasting, cellar master Baptiste Loiseau described 1738 as a “bridge” between casual mixing cognacs and contemplative sipping spirits.

US availability, pricing, and formats

In the US, Rémy Martin 1738 Accord Royal is widely distributed and sold in most major liquor chains and online retailers, typically around 60 to 65 dollars for a 750 ml bottle before local tax. Some club stores and regional chains price aggressive promotions closer to the mid-50s.

Rémy Cointreau ships the product globally in 750 ml and 1 liter formats, and in the US the 750 ml bottle is the standard, with occasional gift packs including branded glasses during the holiday season. The brand has also supported limited on-premise activations in cocktail bars, promoting 1738 in Old Fashioneds and Sidecars instead of bourbon or standard cognac.

How 1738 is made

Like other Rémy Martin cognacs, 1738 Accord Royal uses only eaux-de-vie from the Grande Champagne and Petite Champagne crus, qualifying it as a Fine Champagne cognac under French rules. The blend includes a significant share of older components than a typical VSOP, though the house does not publish exact ages.

Cellar master Baptiste Loiseau has said in interviews that 1738 leans into longer toasting of the French oak casks to emphasize chocolate, butterscotch, and roasted nut notes. During a Paris media tasting, journalists reported a creamy texture and a long, slightly spicy finish that held up well even with a large ice cube.

Tasting profile and cocktail role

Consumers and bartenders often describe Rémy Martin 1738 Accord Royal as sweeter and more dessert-leaning than classic VSOP, with prominent notes of vanilla, caramel, and baking spices on the nose. On the palate, many tasters pick up dried fig, toffee, and a touch of cinnamon.

In a recent on-trade push, US bar programs led by mixologist Lynnette Marrero have highlighted 1738 in stirred drinks that typically use bourbon, pitching it as a cognac-forward twist that brings more fruit and less oak tannin. For home users, the brand’s own recipes encourage simple builds, like mixing 1738 with ginger ale and an orange twist over ice.

US consumer and investor angle

For US drinkers, Rémy Martin 1738 Accord Royal sits in a sweet spot: affordable enough for cocktails but premium enough to pour neat after dinner. Its price puts it alongside mid-shelf bourbon single barrels and aged rums, giving it a clear competitive frame in American liquor stores.

From an investor perspective, 1738 supports Rémy Cointreau’s strategy of focusing on high-end spirits, which carry higher gross margins than volume-focused brands. In recent earnings commentary, CEO Éric Vallat has repeatedly stressed the group’s emphasis on “exceptional spirits” and pricing power in the premium-plus segment, with the Rémy Martin range as a key pillar.

Company context and stock

Rémy Martin 1738 Accord Royal is one of the core references within Rémy Cointreau’s cognac division, which remains the group’s largest profit contributor even as it expands into whisky, rum, and liqueurs like Cointreau. The bottle’s steady presence on US backbars helps anchor the brand’s visibility between prestige XO offerings and more accessible VS options.

Rémy Cointreau stock (EPA: RCO, ISIN FR0000130395) is listed on Euronext Paris in euros and has no direct US exchange listing, so US investors typically access the name via European brokers or international trading platforms.

This article was AI-assisted and editorially reviewed. Product information is provided without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Securities trading carries risks up to total loss.