Roku Select Series HD from Roku Inc. - built-in streaming and simple picture presets

Reviewed: ad hoc news B2B & Pro desk. Edited and checked on 2026-06-27, 18:32. Details in the imprint.

You switch on the Roku Select Series HD and the familiar purple Roku grid fills the panel before any TV channel appears. The plastic frame feels light to the touch, the remote is chunky but tidy, and the streaming-first approach is obvious from the first click.

What the Select HD is

The Roku Select Series HD is part of Roku's own Roku TV line, pairing HD and Full HD LCD panels with the built-in Roku OS streaming platform and a voice remote in most sizes. Roku's official product page lists 720p and 1080p options from 24 to 43 inches.

Chief product officer Mark Ely describes the Roku-made TVs as a way to control the full experience from hardware to interface, rather than relying only on partner brands. That decision shows in the clean menu layout and the quick wake-from-standby when you tap the purple home button.

Picture, presets and sound

Picture quality on the Roku Select Series HD is consistent with its price bracket: edge-lit LCD, basic HDR support on Full HD variants, and simple presets like "Movie" and "Sports" that tweak brightness and colour without flooding you with sliders. According to a hands-on from CNET, peak brightness is modest but adequate for a dim living room.

The built-in speakers push voices forward, which works for news and sitcoms but can sound raw with bass-heavy music. One press on the remote cycles through sound modes like "Normal" and "Speech" so you can sharpen dialogue without diving into a long settings list.

Streaming-first everyday use

Because Roku OS is built in, the Select Series HD boots straight to a grid of apps and inputs, with live TV just another tile among Netflix, Disney+, and YouTube. Roku's Roku TV overview highlights the simple home screen and the universal search that shows prices across streaming services.

In practice, that means you can search for a movie by voice on the remote and see whether it's free with ads, part of a subscription, or available to rent. The interface responds smoothly when you flick through rows, and the tactile OK button gives a clear click when you confirm a choice.

Ports, control and limitations

The Roku Select Series HD models offer multiple HDMI ports, USB, and an antenna input, but you do not get premium extras like HDMI 2.1 gaming features or advanced local dimming. Roku positions the line as an everyday streaming TV rather than a high-end home-cinema centre.

Reviewer David Katzmaier from CNET notes that gamers might miss deeper picture controls and ultra-low input lag, while casual users seem more interested in the fast app access and the straightforward remote layout. The plastic back panel feels robust enough when wall mounting, but the feet are basic and functional rather than elegant.

Context and share reference

Roku Inc. uses its Select Series HD and Plus Series TVs to complement streaming players and grow its advertising and content footprint in US living rooms. Roku Inc. shares (ISIN US77543R1023) trade on NASDAQ in US dollars.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.