Salesforce extends record losing streak, shares hover near 52-week low

By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-23, 08:23.

Salesforce (US79466L3024) remains under pressure on the NYSE, with the CRM specialist trading only slightly above a new 52-week low around 150 US dollars. The prolonged slide has drawn detailed coverage from US market media and triggered fresh analyst commentary.

What market data shows

According to a MarketWatch analysis, Salesforce shares fell about 1 percent on Monday, marking the 14th consecutive daily decline and a cumulative drop of roughly 28 percent over this stretch. Dow Jones Market Data cites this as the longest losing streak for the stock since at least 2004, underscoring the unusual intensity of the move.

On price pages that track the NYSE listing, Salesforce last closed around 150 US dollars, with recent intraday lows reported near 149.78 US dollars and described as a new 52-week trough for the stock.Investing.com commentary The shares therefore trade only about 1 percent above that low, keeping technical pressure high.

Analysts react to the sell-off

The MarketWatch piece highlights that investors increasingly frame generative AI as a competitive threat, questioning whether Salesforce can defend its position in customer relationship management as rivals tout AI-native offerings.MarketWatch analysis This narrative has weighed on sentiment despite Salesforce investing heavily in its own AI stack around Einstein and data cloud.

At the same time, some research houses now stress valuation arguments. A German-language summary of recent analyst calls notes, among others, that Monness, Crespi, Hardt upgraded Salesforce from Neutral to Buy after the correction, and that UBS reiterated a positive stance while trimming its price target to 185 US dollars, citing AI as a long-term driver rather than a pure risk factor.Investing.com commentary

The business behind the ticker

Salesforce generates the bulk of its revenue from its cloud-based Customer 360 platform, which integrates sales, service, marketing and commerce applications into a single subscription offering. A key pillar is the Sales Cloud product, which helps sales teams manage leads, pipelines and forecasts in real time.

Where the shares trade today

The Salesforce shares (US79466L3024) most recently traded on the NYSE at around 150.2 US dollars on 2026-06-22, 21:59, leaving the company close to its freshly marked 52-week low.

This article is for informational purposes only and does not constitute investment advice, a recommendation to buy or sell securities, or any other form of financial guidance. Figures and assessments are based on sources cited and may change without notice.