Scandaleyes Volume On Demand Mascara from Coty Inc. - buildable lashes and flexible pricing

Reviewed: ad hoc news B2B & Pro desk. Edited and checked on 2026-06-27, 14:44. Details in the imprint.

Scandaleyes Volume On Demand Mascara from Coty Inc. leans casually in a make-up bag, a chunky orange tube next to a powder compact. One swipe, and tester Anna feels the soft brush catch every lash without scratching, turning sleepy eyes into something more awake.

How the brush feels

Scandaleyes Volume On Demand Mascara uses a large, tapered fiber brush that feels plush rather than spiky as it moves along the lash line. The creamy formula is designed to be layered, so Anna can add a second or third coat without the lashes turning into one stiff block.

Rimmel positions the product as a volume mascara you can build from office to evening with the same tube. According to the official product page, the formula is also advertised as smudge-proof while remaining easy to remove with standard make-up remover.

What the formula delivers

The Scandaleyes Volume On Demand formula aims for a balance of thickness and flexibility, avoiding a brittle feel on the lashes. In practice, the first coat gives a tidy darkening effect, while the second coat creates more visible fullness that stays reasonably separated if the brush is wiggled at the roots.

Beauty editor reviews note that the mascara leans slightly toward volume over length, with the tapered brush sometimes touching the lids on smaller eyes if the user is not careful. A tester quote on a UK retailer site praises the mascara for being "bold without heavy flaking," a description that fits Anna’s experience on a full workday.

The price and variants

Scandaleyes Volume On Demand Mascara sits in the affordable drugstore segment in the UK, with prices typically around 7 to 9 pounds depending on the retailer and any promotion. The range includes classic black and brown-black shades, giving basic choices rather than a rainbow of colors.

On the Rimmel site, global availability focuses on markets such as the UK and continental Europe, with drugstore chains and online retailers carrying the product as part of the Rimmel London eye-makeup line. The simple orange tube design matches other Scandaleyes branding, helping buyers spot it quickly on a crowded shelf.

Daily use and drawbacks

In everyday use, Anna notices the mascara feels reasonably light on the lashes, even after two coats. The wand’s thicker base can be a bit clumsy for very precise inner corner work, so she often uses the tip of the brush to reach shorter lashes and avoid smudges.

Some user feedback mentions minor transfer on very humid days and the need for a decent cleansing step at night. However, reviews on major beauty sites generally see the smudge control as convincing for the price tier, especially compared with older Rimmel formulas that tended to flake more under stress.

Where it fits in Coty’s line-up

Scandaleyes Volume On Demand Mascara carries the Rimmel London brand, one of Coty’s mass-market pillars alongside labels such as Max Factor and Manhattan. Coty’s eye category strategy mixes volume-focused mascaras like Scandaleyes with more defined-look offerings aimed at precise separation and length.

In recent years, Coty CEO Sue Nabi has emphasized modernizing the company’s portfolio while keeping accessible brands like Rimmel visible in drugstores. Statements on Coty’s earnings calls highlight eye make-up as a steady contributor in mass beauty, even as skincare and fragrances draw more investor attention.

Stock angle and listing

For investors, Scandaleyes Volume On Demand Mascara is a small but steady cog in the broader Coty machine, which spans prestige and consumer beauty segments. Coty Inc. shares (ISIN US2220702037) trade on Nasdaq in US dollars, giving global investors direct access to the group behind everyday products like this mascara.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.