Soft comfort for sensitive skin, Kleenex Ultra Soft Tissues focus on small moments

Reviewed: ad hoc news B2B & Pro desk. Edited and checked on 2026-06-20, 16:27. Details in the imprint.

Kleenex Ultra Soft Tissues are the kind of box you reach for when your nose already hurts and anything scratchy is no longer acceptable. The sheets feel noticeably thicker in the hand, fold cleanly, and are meant to glide rather than grate with every swipe.

What makes these tissues different

Kimberly-Clark positions Kleenex Ultra Soft as its softest facial tissue within the Kleenex family, with a three-ply construction that aims to balance strength and a plush feel on the skin. The sheets are slightly cushioned, so they crumple quietly rather than crackle in the hand.

A full-size box typically contains around 75 to 120 tissues depending on the packaging variant, each cut to a familiar rectangular format that fits standard holders. The pop-up dispensing opening is reinforced, so the box keeps its shape even when pulled from the middle of the stack.

How it feels in daily use

On the nose, Ultra Soft comes across as noticeably gentler than classic two-ply tissues, especially during hay fever bouts or a stubborn cold. The extra ply adds a tiny bit of bounce, reducing the harsh rubbing feeling that cheaper tissues can cause.

The material resists tearing when you blow your nose more forcefully, which means fewer annoying tiny paper flakes left on the skin. For quick dabs at eye makeup or a coffee drip on the desk, the tissue remains composed instead of shredding into small pieces.

Design, box formats, sustainability

Kleenex wraps Ultra Soft in calm, mostly pastel designs, often with soft gradients or simple patterns that disappear visually on a bedside table or office desk. The carton itself is recyclable in many markets, while the thin plastic film at the opening may need separate disposal depending on local rules.

According to Kimberly-Clark, the fibers for Kleenex tissues are sourced from responsibly managed forests, and the company reports progress toward using more certified or recycled fibers across its tissue portfolio. That will appeal to buyers who want comfort without ignoring environmental impact.

Where it shines, where it annoys

Ultra Soft plays to its strengths when noses are stressed and every touch counts, from flu season in winter to high-pollen spring days. The slightly thicker feel also makes the tissues suitable as an improvised face cloth on a plane or in the car.

Less charming is that the premium positioning is reflected in the price, which usually sits above standard Kleenex or supermarket own-brand tissues. Heavy users who go through several boxes a week will notice the difference at the checkout.

Availability and target users

In the US, Kleenex Ultra Soft Tissues are widely available through supermarkets, drugstores, and online retailers, often in multi-pack bundles aimed at family buyers. In parts of Europe, including Germany, distribution can be patchier, with availability depending on individual chains.

The product clearly targets households that value comfort and are willing to pay a small premium, as well as offices that want a more pleasant tissue for meeting rooms and reception areas. Anyone with sensitive skin or recurring allergies will probably feel the benefit most clearly.

Kimberly-Clark context and stock reference

Kleenex remains one of Kimberly-Clark’s flagship brands, sitting alongside names like Huggies and Scott in a portfolio focused on everyday paper-based hygiene products. All told, the tissue segment is a mature but resilient cash generator that underpins investments in adjacent categories.

Shares of Kimberly-Clark Corp. (US4943681035) trade on the New York Stock Exchange under the ticker KMB, most recently quoted around 102.56 US dollars on 18 June 2026.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.