Swatch Group marks Tourbillon anniversary, shares steady in Swiss watch sector

By Christina Vogel, Background & Management desk. Reviewed prior to publication on 2026-06-28, 11:38.

Swatch Group (CH0012255151) sets a strong heritage tone this weekend. The group celebrates 225 years since Breguet’s Tourbillon invention while its shares trade near 200 Swiss francs on SIX Swiss Exchange, with Richemont as a key sector peer.

Breguet and the Tourbillon milestone

Swatch Group’s Breguet brand is marking 225 years since Abraham-Louis Breguet received the historic Tourbillon patent dated 26 June 1801, a cornerstone in high-end watchmaking. The company highlights this anniversary in its press room with a dedicated tribute to the complication and its role in modern Breguet models.

The Tourbillon, designed to counteract gravity’s impact on mechanical movements, remains a symbol of precision in the luxury segment. For Swatch Group, emphasizing this heritage supports the positioning of its prestige maisons like Breguet alongside competitors such as Richemont’s Cartier and A. Lange & Söhne in the global high-end watch market.

Board refresh and governance detail

Corporate governance also saw a recent addition at Swatch Group. At the Ordinary General Meeting of Shareholders on Tuesday 12 May 2026, Andreas Rickenbacher was elected as a new member of the Board of Directors with 92.2% of votes cast in his favor, according to the group’s investor information. Swatch Group describes his professional background as a strategic asset for the company’s long-term direction.

The board change comes as Swiss equities remain under scrutiny from both domestic and international investors, with indices such as the SPI and SMI tracking performance of major names including Swatch Group and peer Richemont. High approval for Rickenbacher suggests shareholder confidence in the board’s current composition and oversight of the diversified brand portfolio.

The product behind the stock

Swatch Group generates most of its revenue through a broad portfolio of watch brands, from entry-level Swatch to luxury houses such as Breguet, Omega and Longines. The flagship Swatch line, known for colorful quartz models and Bioceramic designs, targets mass-market consumers, while Breguet and Omega anchor the high-end mechanical segment.

Where the stock trades today

The Swatch Group shares (CH0012255151) trade on SIX Swiss Exchange at 202.60 Swiss francs as of 2026-06-28, 11:30, based on the group’s investor information. The listing is part of the Swiss Performance Index, giving the stock visibility among Swiss blue-chip and mid-cap peers.

This article is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. All data are based on sources cited and may change over time.