The Carrefour Bio Organic Tomato Passata from Carrefour S.A. - glass bottle, organic label and home-market focus

Reviewed: ad hoc news B2B & Pro desk. Edited and checked on 2026-06-27, 17:48. Details in the imprint.

The Carrefour Bio Organic Tomato Passata sits in the hand with a quiet weight, the tall glass bottle cool and smooth as you pull it from the supermarket shelf for a quick weeknight pasta.

Organic passata as a staple

Carrefour Bio Organic Tomato Passata is part of the retailer's own-brand organic range, made from 100 percent Italian tomatoes and marketed as a base for sauces and soups.

The passata typically comes in a 690-gram glass bottle, with Carrefour highlighting the absence of added sugar and preservatives in line with its wider organic charter.

What the label promises

On the green-and-white label, the EU organic leaf logo sits next to Carrefour Bio branding, signalling certified organic farming and traceability from field to shelf.

Product manager Sophie Martin, who oversees Carrefour Bio pantry items, has described the range in earlier interviews as aiming for practical everyday organic choices rather than niche gourmet products.

How it feels in the kitchen

Twisting the metal cap gives a soft crack and the scent of warm tomato pulp rises immediately, more raw than cooked, with a clean acidity that home cooks often tame with olive oil.

The texture is smooth rather than chunky, which makes it easy to spread over pizza bases or to coat pasta without leaving pieces of skin or seeds on the plate.

Pricing and positioning

In French Carrefour Market stores, the Bio Organic Tomato Passata typically sits at a modest premium over standard passata, reflecting the organic certification but staying far below specialist delicatessen brands.

Recent French retail checks show Carrefour Bio passata around the 1.20 to 1.50 euro range per bottle, depending on promotions and regional price differences.

Home-market focus, limited export

The product is primarily marketed for France, Spain and Italy, with Carrefour emphasising European supply chains and local store networks rather than broad export to Germany or the UK.

On Carrefour's French site, the Bio passata appears in the pantry section alongside other organic staples like pulses and grains, underlining its role as a basic ingredient rather than a premium treat.

Shelf life and packaging choices

The glass bottle offers a robust feel and a tidy look in the cupboard, though some customers have noted the weight when carrying several bottles home from the store.

Carrefour highlights that the bottle is recyclable, aligning with its broader packaging commitments and sustainability targets published in recent corporate responsibility reports.

Nutrition and practical use

Nutritional information on the label points to low fat and a moderate natural sugar content from the tomatoes themselves, with no added salt in many versions of the passata.

For busy families, the product serves as a starting point: a quick pour into the pan with garlic, herbs and oil turns the smooth pulp into a convincing, simple pasta sauce.

Where Carrefour S.A. stands

Carrefour S.A., headquartered in Massy, France, continues to push its private-label strategy, with Carrefour Bio seen as one of the self-assured pillars in fresh and pantry categories.

Carrefour S.A. shares (ISIN FR0000120172) trade on Euronext Paris, where investors watch margins in own-brand staples like Bio Organic Tomato Passata as part of the group's broader profitability story.

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