The Dulux EasyCare from Akzo Nobel N.V. - scrubbable matte paint for busy walls

Reviewed: ad hoc news Bestseller & Flagship desk. Edited and checked on 2026-06-29, 21:26. Details in the imprint.

The Dulux EasyCare lands on the wall with a quiet, smooth drag, the roller leaving a dense matte film that hides small plaster scars in one pass. You smell a mild paint scent, not a harsh solvent cloud, and the color dries to a tidy, consistent surface.

What Dulux EasyCare can do

Dulux EasyCare is Akzo Nobel N.V.'s water-based interior wall paint designed to resist common household stains such as coffee, tea and ketchup, thanks to a hydrophobic binder system that repels liquids instead of soaking them in.The official product page for Dulux EasyCare details its washable formulation and stain resistance claims

On paper, EasyCare is marketed as up to 10 times tougher than standard Dulux matt, which translates for users into a wall that can be wiped with a damp cloth or soft sponge without quickly polishing through the finish.Dulux Ireland explains the durability comparison versus classic matt paint in its product description

Coverage and application feel

Coverage is specified at roughly 13 square metres per litre under normal conditions, so a standard 2.5-litre can will realistically cover a mid-size bedroom with two coats if the underlying wall is not too absorbent.Technical data on the Dulux UK product overview lists typical coverage figures per litre

The paint feels relatively viscous in the tray, which helps reduce drips on the floor and gives the roller a tactile feedback that DIY painters often prefer over very runny formulations. Two coats are usually needed for full depth with strong shades, while light neutrals can work with one generous layer.

Where EasyCare stands out

One of the convincing aspects in daily use is how fresh stains bead slightly on the surface before you wipe them away, which gives households with children or pets a bit of time to react without panicking about permanent marks.

For color choice, Dulux EasyCare comes in a broad palette of ready-mixed and tintable shades, from pale greys to bold blues, which decorators like because they can match accent walls with trim paints from the same brand family for a tidy look.

Limits and preparation work

Despite its robust behaviour, the paint does not eliminate the need for proper wall preparation. Old flaking coatings have to be scraped, and highly absorbent plaster often needs a primer, otherwise coverage drops and more litres are required than the label suggests.

Professional painters note that while EasyCare washes well, repeated aggressive scrubbing with scouring pads will eventually burnish the finish, so it is still better suited to general family living spaces than to corridors in heavily trafficked public buildings.

Company context and share listing

Akzo Nobel N.V. positions Dulux EasyCare as part of its decorative paints segment in Europe, a business that sits alongside brands such as Sikkens and Flexa under CEO Greg Poux-Guillaume's portfolio decisions. Akzo Nobel N.V. shares (ISIN NL0013267909) trade primarily on Euronext Amsterdam in euros, providing investors exposure to global paints and coatings demand.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.