The Rémy Martin 1738 Accord Royal. A barrel-forward cognac for sipping and mixing

Rémy Martin 1738 Accord Royal catches the eye first with its squat, amber-glowing bottle and heavy glass base that feels cool and solid in the hand. On the nose, a warm wave of vanilla and baked apple rises as you tilt the glass. In Paris, cellar master Baptiste Loiseau talks about this cognac as a bridge between classic sipping and modern mixology.

Positioned between VSOP and XO

Rémy Martin, the cognac house within Rémy Cointreau S.A., introduced 1738 Accord Royal as a richer alternative to its standard VSOP line, sitting below the brand’s XO expressions in price and aging complexity. The name recalls a royal warrant granted by King Louis XV in 1738, tying the bottle directly to the house’s history. Loiseau repeatedly frames 1738 as “extra-old” in style, crafted for drinkers who want depth without the formality of an XO.

Rémy Martin focuses exclusively on Fine Champagne cognac, meaning its eaux-de-vie come from Grande Champagne and Petite Champagne vineyards with at least 50% from Grande Champagne. 1738 Accord Royal follows this rule, blending dozens of different eaux-de-vie to achieve a rounded, oak-driven profile rather than a single-vintage statement. Taste-wise, bartenders describe a mix of toffee, dried fruits and light spice that works both neat and in cocktails such as the Sidecar.

Cask-driven flavor profile

The production story of 1738 Accord Royal revolves around casks rather than age statements. Rémy Martin specifies that the blend spends extended time in toasted French oak barrels, many of them specially prepared with extra charring to emphasize caramelized wood notes. This cask regime aims to build texture and flavor quickly, without turning the spirit overly tannic.

During a tour at the Merpins site near Cognac, visitors can literally run their fingers along staves darkened by toast, smelling a mix of smoke and sweet resin as guides explain the maturation process. Loiseau highlights how these barrels bring forward flavors of toffee, roasted nuts and baking spices, reinforcing the brand’s claim that 1738 is particularly suited to cocktails needing warmth and structure without too much bite. Bartenders at high-end hotel bars often call 1738 their “workhorse” cognac for stirred drinks.

Targeting cocktail culture

On Rémy Martin’s product pages, 1738 features prominently in recipes, from a Rémy Sidecar to modern riffs like a cognac Old Fashioned. Rather than only pushing neat service, the brand collaborates with mixologists, especially in the US, UK and Asia, to make 1738 an approachable standard pour behind the bar. That strategy reflects broader spirits trends, where premium-but-accessible bottles anchor cocktail menus.

International bar programs frequently list 1738 by name, positioning it above entry-level VS cognacs but at a friendlier price than XO, which suits venues that need consistency for classics. At the same time, Rémy Martin maintains a narrative of heritage by connecting the product to the 1738 royal charter, which underpins marketing campaigns and on-site branding in airport duty-free shops and city-center retailers. The blend’s rounded profile makes it attractive to whiskey drinkers crossing over to cognac.

Pricing and availability

1738 Accord Royal is widely available in Europe, North America and parts of Asia. In France and Germany, the bottle typically retails around 45 to 55 euros for 0.7 liters, depending on channel and taxes. In the US, retailer listings show prices clustered roughly between 55 and 65 dollars for a 750 ml bottle, reflecting import and distribution costs. Duty-free outlets sometimes bundle 1738 with branded glassware or cocktail recipe cards to nudge travelers toward the bottle.

Rémy Martin sells 1738 through traditional off-trade channels such as supermarkets and specialist liquor stores, but the product is also prominent in e-commerce. Major online spirits retailers feature detailed tasting notes and ratings, often highlighting value against higher-tier cognacs. In markets where cognac faces strong competition from bourbon and Scotch whisky, 1738’s cask-driven style and cocktail compatibility are points of differentiation that marketing teams emphasize in local campaigns.

Role inside Rémy Cointreau’s portfolio

For Rémy Cointreau S.A., the Rémy Martin brand remains a core profit engine, and 1738 Accord Royal plays in the important mid-premium segment that sees heavy on-trade rotation. According to recent company presentations, Rémy Cointreau has been leaning on mixology partnerships and premiumization to drive value growth, especially in cognac. Products like 1738 sit at the intersection of those strategies, offering higher margins than entry-level VS while still being accessible enough for high-volume cocktails.

In annual reports, the group consistently highlights its focus on “exceptional spirits” and disciplined portfolio management. Cognac is one of the pillars alongside liqueurs and other categories. Within cognac, Rémy Martin’s ladder from VSOP through 1738 to XO allows the company to channel drinkers upwards over time. Portfolio role might not be visible on a store shelf, but for investors, the existence of 1738 as a mid-tier blend is a tangible signal of a nuanced pricing and brand architecture rather than a simple two-step offer.

Stock context

From a market perspective, Rémy Cointreau S.A. is listed in Paris, with the FR0000130395 ISIN linking the company to global investors who track spirits exposure via luxury and beverage indices. While individual products like 1738 Accord Royal are not broken out in reporting, the cognac segment’s growth dynamics feed directly into expectations around margins and earnings quality. On Xetra, the Rémy Cointreau S.A. share trades in euros, and the cognac portfolio, including Rémy Martin 1738 Accord Royal, remains a relevant contributor to sentiment around the stock.