TUI refines winter program and fleet plans, shares track tourism peers

By Daniel Hoffmann, Chart & Technicals desk. Reviewed prior to publication on 2026-06-26, 13:05.

TUI AG (DE000TUAG505) remains active with product and fleet planning for the coming travel seasons. The tourism group, whose shares trade on Xetra in Frankfurt, recently detailed elements of its winter 2024-25 program and ongoing aircraft renewals in updates on its corporate website and booking channels.

Winter program and capacity planning

TUI is pushing a broad winter 2024-25 offer across sun destinations such as the Canary Islands, Egypt and Cape Verde, while also promoting city trips and long-haul packages via its main European source markets, as shown in current offers on the TUI.com portals and recent statements by the company. The group continues to emphasize dynamic packaging and package tours with included flights, hotels and transfers for German, UK and other European customers, positioning itself against rivals like Lufthansa's Eurowings Holidays and easyJet holidays.

Management had already signaled in its May 2024 half-year report that capacity for winter 2024-25 would be adjusted flexibly to match booking trends and pricing conditions, with a focus on profitable load factors and ancillary revenue. In that report, TUI highlighted good demand for higher-value packages and a shift toward more direct distribution via its own websites and apps, which is intended to support margins and reduce dependence on external travel agents.

Fleet modernization and cruise activities

On the aviation side, TUI is continuing a multi-year fleet renewal that includes the gradual introduction of Boeing 737 MAX aircraft into its European airlines, aiming for better fuel efficiency and lower emissions compared with older jets, according to past fleet updates and regulatory filings. The company operates airlines in Germany, the UK, the Netherlands, Belgium and the Nordic countries, and uses the fleet both for its own package guests and for seat-only sales.

In cruises, the group is present with brands such as TUI Cruises and Marella Cruises, offering itineraries in the Mediterranean, Caribbean and Northern Europe. Recent program announcements for the 2025 season underline TUI's focus on all-inclusive products and German-speaking guests at TUI Cruises, while Marella Cruises caters mainly to the UK market with fly-cruise packages that combine charter flights and cruise segments.

The product behind the stock

TUI earns most of its revenue by combining flights, hotel stays and local services into package holidays and selling them under brands such as TUI, First Choice and ROBINSON, with a strong presence in destinations like Spain, Greece, Turkey and the Caribbean.

The listing in brief

At the latest available data point before publication, TUI AG shares traded on Xetra in Frankfurt; the company is part of the MDAX segment for mid-sized German stocks and belongs to the European travel and leisure sector.

This article was produced with AI assistance and editorially reviewed. Price and company figures without guarantee; prices and dates may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions carry risks up to and including total loss.