Walmart Inc. extends retail reach with Vibe.co acquisition, shares steady on Nasdaq

By Stefan Krueger, Long-Term & Business Model desk. Reviewed prior to publication on 2026-06-27, 10:11.

Walmart Inc. (US9311421039) is paying about 1.4 billion dollars to acquire retail media technology group Vibe.co, strengthening its digital advertising ambitions as reported this week by Reuters and MarketScreener. The US retail giant’s shares last closed at 115.69 dollars on Nasdaq on June 26, according to data compiled by MarketScreener.

Details of the Vibe.co deal

According to Reuters, Walmart will acquire Vibe.co in a cash-and-stock transaction valued at approximately 1.4 billion dollars, folding the retail media specialist into its Walmart Connect advertising unit. The target focuses on enabling brands to place targeted ads across retailer websites and connected TV services, a segment seeing robust growth in the US.

MarketScreener notes that the deal follows a series of moves by Walmart to build a wider ecosystem around its core retail operations, including its stake in Flipkart and growing marketplace activities. Retail media has become a key profit driver for peers such as Amazon and Kroger, and the Vibe.co acquisition is expected to add incremental technology and customer relationships for Walmart Connect.

Where Walmart shares stand

MarketScreener data show Walmart shares closed at 115.69 dollars on Nasdaq on Friday, a marginal 0.08 percent decline on the day. The stock remains below its historical high of around 134 dollars but above the 2024 lows, according to price history referenced by iocharts.

IoCharts points to a one-year analyst target near 137.93 dollars for Walmart, indicating a cautious upside from current levels. By comparison, StockScan’s compilation of forecasts suggests more muted expectations in some models, highlighting that parts of the market see limited near-term share price expansion from the present 115 dollar area.

The business behind Walmart

Walmart’s core business remains its network of supercenters and discount stores across the United States and international markets, selling groceries, general merchandise and pharmacy products. In parallel, the firm operates the Walmart.com online marketplace, providing third-party sellers access to millions of customers, and increasingly combines in-store pickup with home delivery services.

Where the Walmart shares trade

Walmart shares (US9311421039) last traded on Nasdaq at 115.69 dollars at the close on 2026-06-26. The stock price used here reflects the latest available closing data from MarketScreener and related quote services.

Disclaimer: This text is for informational purposes only and does not constitute investment advice, a recommendation or a solicitation to buy or sell any financial instrument. Figures and dates are based on sources cited and may change. Investors should perform their own research or consult a qualified advisor before making investment decisions.