Wendy’s Embarks on Major Restructuring Amid Domestic Sales Slump

Following a difficult 2025 fiscal year, Wendy’s has initiated a sweeping strategic overhaul. The fast-food giant’s latest financial results reveal a company at a crossroads, with robust international growth starkly contrasting with persistent weakness in its core U.S. market. In response, management has launched “Project Fresh,” a radical plan that designates 2026 as a transitional year focused on pruning its restaurant network. The central question for investors is whether this aggressive downsizing can create a foundation for sustained profitability.

The figures released last Friday paint a clear picture of the challenges. For the fourth quarter, Wendy’s reported revenue of $543 million. Adjusted earnings per share (EPS) came in at Read more...