Why Fairy Max Power from Procter & Gamble makes washing up feel lighter

Reviewed: ad hoc news Lifestyle & Consumer desk. Edited and checked on 2026-06-19, 08:05. Details in the imprint.

With Fairy Max Power, Procter & Gamble puts a dishwashing liquid on the sink that feels more like a compact cleaning gel than a runny classic. You squeeze the bottle and a thick, controlled drop lands on the sponge instead of half the sink getting soapy.

What sets Fairy Max Power apart

Fairy Max Power is designed as a highly concentrated washing-up liquid that you apply directly to the sponge, not into a foam bath in the sink. The liquid is thicker than standard Fairy, so it sits on the surface instead of running off immediately.

The bottle usually comes with an upside-down, squeeze-friendly design and a tight cap that snaps back quickly. That makes dosing with one hand easier, handy when the other hand is holding a slippery pan or greasy plate under hot water.

Everyday use at the sink

In daily use, the gel-like consistency means one small squeeze is often enough for a stack of plates and cutlery. You feel the sponge stay soapy longer, which helps when you work through dried pasta sauce or sticky curry leftovers in one go.

The scent profile is typically fresh and clean rather than sweet, staying noticeable during washing but not overpowering the kitchen afterwards. On non-stick pans and glasses, the formula is aimed at strong grease removal while still rinsing off without leaving a slippery film.

Strengths and small annoyances

The big strength of Fairy Max Power is convenience: less product per wash and fewer trips back to the bottle. That can be especially convincing in small kitchens where you do several mini washing sessions a day instead of one big load.

What can annoy over time is that the thicker formula and narrow spout sometimes collect residue around the cap. If you do not wipe it occasionally, a sticky ring of dried liquid can build up and make the cap harder to close cleanly.

How it fits in Procter & Gamble's lineup

Within Procter & Gamble's dishcare range, Fairy Max Power complements classic Fairy liquids and dishwasher tablets as the concentrated, time-saving option for handwashing. In many European markets, Fairy is positioned as a premium detergent with a reputation for strong grease cutting.

Shares of Procter & Gamble (US7427181091) trade primarily on the New York Stock Exchange in US dollars.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.