Xiaomi Shares Rally on EREV SUV Reveal as Smartphone Production Hit by Memory Chip Shortage
Veröffentlicht: 12.07.2026 um 02:50 Uhr, Redaktion boerse-global.de
Xiaomi’s stock closed at €2.95 on Friday, climbing 5.21% in a single session as investors weighed two sharply contrasting corporate developments. The Chinese tech group unveiled a new extended-range electric SUV designed to tackle range anxiety, yet simultaneously slashed its smartphone sales forecast for next year by around 40 million units because of a persistent shortage of memory chips. The net result was a 11.30% weekly gain, though the shares remain deep in the red over longer timeframes.
At the heart of the rally is the SkyNomad series — an EREV (Extended Range Electric Vehicle) family registered under the name Xiaomi Pengcheng in China. Until now, Xiaomi’s automotive lineup, consisting of the SU7 sedan and the YU7 SUV, has relied purely on battery-electric drivetrains. The SkyNomad breaks with that strategy: a 1.5-litre turbocharged engine is used solely to recharge the battery pack rather than power the wheels directly. Xiaomi claims this architecture can deliver a combined range of more than 1,500 kilometres, a figure it hopes will eliminate the range concerns that still deter many Chinese car buyers from going fully electric.
The flagship SkyNomad model, badged the N90, measures over 5.30 metres in length and features the new Kunlun platform, which allows the front seats to swivel through 180 degrees. Xiaomi expects to launch the SkyNomad in China from August 2026, with entry-level pricing of around 200,000 yuan (roughly €25,500). That undercuts many premium electric SUVs and pits it directly against Beijing-based rival Li Auto, whose EREV models have proven popular.
However, Xiaomi’s existing electric models are experiencing sharply diverging fortunes. The SU7 sedan continues to struggle, delivering only 20,414 units in June — a decline of 12.10% year-on-year and a month-on-month drop of 15.02%. It was the ninth consecutive month of falling deliveries for the saloon. Total SU7 shipments for the first half of 2026 amounted to just 80,496 units, a slump of 48.30% compared with the same period last year. The company attributes this weakness to a model transition that has dampened buyer appetite.
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The YU7 SUV, by contrast, saw a dramatic turnaround in June. Deliveries surged to 14,324 units, a 63.97% jump from May, snapping a five-month losing streak. The catalyst was a cheaper base variant of the YU7 launched at the end of May, priced at 233,500 yuan. Simultaneously, a high-performance YU7 GT version hit the market at 389,900 yuan. The lower entry point has evidently attracted a fresh wave of buyers to the model.
Combined June deliveries across the two model lines reached 34,738 vehicles, up 36.45% year-on-year, marking the third consecutive month that Xiaomi’s electric vehicle division has exceeded 30,000 units. Yet the cumulative first-half total of 185,055 vehicles has left the company with a daunting gap to its full-year target of 550,000 deliveries — equivalent to an increase of roughly 34% over the approximately 410,000 units it sold in 2025. With only 34% of that annual goal achieved in the first six months, Xiaomi must deliver an average of 60,000 vehicles per month during the second half of the year to hit its number. That would significantly exceed the previous monthly record of just over 50,000 units set last December.
The ramp-up cannot come soon enough for Xiaomi’s bottom line. The company’s innovation segment, which houses the automotive business, posted an operating loss of 3.1 billion yuan in the first quarter of 2026, making a strong sales performance from the vehicle division critical to overall profitability.
On the smartphone side, the picture is more sobering. Xiaomi has trimmed its 2026 handset sales target from 135 million to roughly 95 million units, a reduction of nearly 30%. The cause is an enduring shortage of memory chips, as Samsung and SK Hynix increasingly reserve their manufacturing capacity for high-margin AI server components, leaving phone makers like Xiaomi scrambling for supply of standard memory. To reignite consumer interest, Xiaomi plans to launch the Redmi Note 17 series in China on Tuesday, 14 July 2026. The top-tier model in that lineup is expected to feature a 9,000-mAh battery, an industry benchmark in the mid-range segment.
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From a technical perspective, the stock’s recovery from its 52-week low of €2.34 set on 26 June appears to have legs — at least for now. At €2.95, the shares are trading above the 50-day moving average of €3.01, but remain roughly 24% below the 200-day moving average of €3.89. The 52-week high of €6.51, reached in September 2025, is still 54.69% away. The relative strength index stands at 60.6, indicating that the stock is not yet overbought and still has room to run. Annualised volatility remains elevated at 42.47%, though that is in line with peers in the sector.
Investors will have two major milestones to watch in the coming weeks. The first is the market’s reception of the Redmi Note 17 series on 14 July. The second is the August launch of the SkyNomad in China, which will provide the earliest indication of whether Xiaomi can close the gap to its ambitious full-year delivery target and fend off fast-growing competitors such as Li Auto.
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