Zalando refocuses German logistics footprint, shares trade steady on Xetra

By Thomas Klein, Operations & Strategy desk. Reviewed prior to publication on 2026-06-23, 15:30.

Zalando (DE000ZAL1111) continues to reshape its logistics network in Germany as talks about the closure of its Erfurt fulfillment center progress, while the shares trade in the mid-20 euro range on Xetra. The restructuring coincides with a broadly constructive analyst view and a modestly positive share price development this week, according to market data and recent broker notes.

Logistics reset with Erfurt focus

The planned closure of Zalando's large Erfurt logistics site, which employs around 2,700 people, is part of a broader European network overhaul that the company announced earlier this year to adapt to changing demand patterns and cost pressures in e-commerce.A recent summary of the Erfurt decision notes that operations at the site are slated to cease by the end of September 2026, which would shift volumes to other, more automated hubs in the network.

In Thuringia, an arbitration process over a social plan for the Erfurt workforce is underway after earlier negotiations between management and employee representatives did not yield a final agreement by 20 June, according to regional reporting from Erfurt.Local coverage of the conciliation proceedings states that a conciliation committee appointed by the labor court has started work, with a fourth session currently targeted for 9 July 2026 to settle questions around severance packages and future prospects for affected employees.

Tuesday lens on consensus and trading

On the market side, Zalando shares trade on Xetra and recently changed hands around the mid-20 euro level, with a modest gain of around 1 percent in intraday trading on Tuesday compared with the previous close, according to real-time quotes.Realtime data on Zalando shares show a bid of 25.34 euros and an ask of 25.35 euros at 14:02 CEST, implying a small uptick from a prior close near 25.10 euros.

Analyst sentiment remains generally positive following a series of recent updates, with RBC Capital Markets, for example, reiterating its Outperform rating and setting a price target of 28 euros in mid-June, signaling confidence in Zalando's margin trajectory and the benefits of its ongoing efficiency program.Broker rating data compiled on MarketScreener show that a majority of covering analysts currently rate the stock as Buy or Outperform, while consensus price targets sit several euros above the prevailing Xetra quote.

How Zalando earns its money

Zalando generates the bulk of its revenue by operating a fashion and lifestyle e-commerce platform where customers across Europe can order apparel, footwear, accessories and beauty products, with a growing share of transactions coming from its Partner Program and marketplace model. A representative category is branded sneakers, where Zalando offers models such as the Adidas Ultraboost and Nike Air Force 1 as part of its curated assortment, while it earns fees and margins on either inventory-based sales or commission-based partner sales.

Where the stock trades today

The Zalando shares (DE000ZAL1111) trade on 2026-06-23 at 14:02 on Xetra at 25.34 euros.

This article is for informational purposes only and does not constitute investment advice or a solicitation to buy or sell any securities. All data and assessments are based on sources considered reliable at the time of writing, but completeness and accuracy cannot be guaranteed.