Zebra Technologies upgraded after strong quarter, shares backed by new Buy call

By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-28, 11:23.

Zebra Technologies (US9892071054) sits in the S&P 500 and trades on NASDAQ under the ticker ZBRA. Fresh attention comes this Sunday as MarketBeat highlights a new Buy rating and a solid earnings backdrop. MarketBeat report on the Zebra Technologies upgrade

What analysts highlight

According to MarketBeat, equity research platform Wall Street Zen has upgraded Zebra Technologies from Hold to Buy in a note published on Sunday, adding to a series of recent positive views on the stock. MarketBeat summary of the latest analyst calls The same source cites that ZBRA shares opened at 251.53 US dollars on Friday, with a 50 day moving average at 238.40 dollars and a 200 day moving average at 237.66 dollars, pointing to a marked recovery versus earlier in the year. MarketBeat data page on Zebra Technologies

Consensus and earnings backdrop

In its latest reported quarter on Tuesday 12 May, Zebra Technologies delivered earnings per share of 4.75 dollars, beating the consensus estimate of 4.21 dollars by 0.54 dollars per share, as documented by MarketBeat. MarketBeat earnings overview for Zebra Technologies The same update notes a return on equity of 18.91 percent and a net margin of 7.49 percent, which analysts typically view as robust for an industrial technology company. MarketBeat fundamentals snapshot

Research analysts compiled by MarketBeat expect Zebra Technologies to post around 15.2 dollars earnings per share for the current fiscal year, implying that the latest quarterly beat supports a full-year trajectory above 2025 levels. MarketBeat consensus estimates for Zebra Technologies For context, finanzen100 lists the Frankfurt quotation of Zebra Technologies at roughly 220 euros, reflecting the translated value of the US listing for German investors and confirming the company’s presence in European trading. finanzen100 profile of Zebra Technologies shares

The product behind the stock

Zebra Technologies generates revenue with enterprise-grade data capture and printing solutions. A representative product line is its rugged mobile computers and barcode scanners used in warehouses and retail environments, complemented by thermal printers that produce labels for logistics and healthcare workflows.

Where the stock trades today

The Zebra Technologies shares (US9892071054) most recently traded on NASDAQ at around 251.53 US dollars, based on MarketBeat data as of 2026-06-26, 16:00 Eastern Time.

Disclaimer: This article provides general, non-personalized information on the Zebra Technologies shares. It does not constitute investment advice, no recommendation to buy or sell securities, and no guarantee for future performance. Investors should conduct their own research or consult a licensed advisor before making investment decisions.