Trip.com Group Highlights Golden Week 2024 Travel Shifts: Chinese Tourists Explore Beyond Capitals and Lesser-Known Options

Veröffentlicht: 07.08.2025 um 18:08 Uhr, prnewswire.co.uk

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Mid to high-star hotels drive consumptionChinese travellers are seeking destinations beyond key capitals with a focus on lesser-known destinations Top outbound destinations are in APAC: Japan, Thailand, South KoreaEuropean long-haul travel is up almost 30%, with multi-destination trips above the global average length of stay. and Ne-Yo. In Bangkok, girl group Aespa is a draw, while in South Korea, Busan's Festival Shiwol blends entertainment, culture, and business in a massive event expected to draw 450,000 visitors.

In Singapore, hotels within 3km of concert venues have experienced a 214% increase in unique views compared to those farther away, as tourists seek proximity to venues such as Singapore Indoor Stadium, Gateway Theatre, and Capitol Theatre, where major concerts are scheduled.

Cross-border Surge in Inbound Tourism

The growth rate of inbound tourism has also been encouraging, with an increase in bookings. 9 out of 10 of the top outbound destinations were also the top inbound source markets, highlighting the two-way nature between outbound and inbound tourism for China.

This year, Thailand and Singapore, both offering mutual visa exemptions with China, ranked third and fifth respectively in inbound tourism.

Overlapping in part with Golden Week, Trip.com has also launched two tour routes for its Shanghai Express free layover tours initiative, enriching the travel experience for international passengers with transits of over 8 hours in Shanghai. It has launched a limited-time "Art & Culture Immersion Tour" from September 23 to October 6, an engaging journey through Shanghai's cultural landmarks, including the Shanghai World Expo Museum, the Dunhuang exhibition in the China Art Museum and "Old Shanghai" Alley 1192. It has also upgraded the "Local Lifestyle City Walk Tour" with stops such as Wukang Road and Wuzhong Market. Since its launch earlier this year, the initiative has successfully served over 3,000 tourists. Find out more about Shanghai Express tours.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.