TUI Pushes Deeper Into 2028 Cruise Planning as Repair Woes and a Service Restructure Run in Parallel
Published on 11/12/2026 at 04:31 | Editorial boerse-global.de
TUI Cruises has lifted the curtain on its summer 2028 programme, confirming Lerwick as a brand-new port of call and bringing Ravenna back into the fold. The announcement, made yesterday, firms up the operator's plans for the summer after next and touches both a fresh destination and the return of one already familiar to past guests.
The forward-looking reveal comes against a more turbulent backdrop at sea. Roughly a week ago TUI Cruises was forced to scrap another sailing of the "Mein Schiff 3" after repairs following a collision on 25 October ran longer than anticipated. The Norway voyage had been scheduled for 14 to 28 November, and the line had pointed to 28 November as the date for resuming its normal timetable. According to media reports, travel agencies will not receive a commission for the fully cancelled trip.
Customer service roles on the chopping block
Away from the ships, the group is preparing to cut around 140 positions in customer service, a move tied to its digital transformation. Most of the affected roles sit in the UK, with eight to ten employees impacted in Hanover. The travel-agency service desk is to be spared from the restructuring. Earlier reporting had also flagged TUI Customer Operations in Germany as caught up in the plans.
On the shareholder register, Pale Fire Capital SE disclosed on 27 October that its attributable voting stake in TUI had crossed the 5% mark, reaching 5.15%. The prior notification had stood at 3.0046%.
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Oil tailwind lifts the stock
Falling crude prices gave TUI a lift on the market on Monday, with coverage grouping the company alongside Lufthansa and Ryanair as beneficiaries of the move. The shares added 0.3% and closed at EUR 7.75.
TUI Deutschland, meanwhile, rolled out its travel trends for 2027, built on a survey of 2,000 people conducted by Appinio on the company's behalf. Among the patterns highlighted were a rise in short breaks alongside long-haul trips and cruises.
Recognition also arrived for the TUI Care Foundation: on 4 November its TUI Forest Mallorca project was named a global winner at the Global Responsible Tourism Awards 2026, taking the prize in the climate-change adaptation category.
TUI at a turning point? This analysis reveals what investors need to know now.
Investors now have 9 December circled, when TUI is due to publish its 2026 financial-year results. The EQS calendar lists the annual report, an analyst conference and a balance-sheet press conference for the same day.
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