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Puma, DE0006969603

Puma stock gains 1.15% to EUR 27.27 premarket

Published on 11/10/2026 at 08:47 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Puma is navigating a transition year after weaker third-quarter sales and a narrower 2026 EBIT loss range. The reference base is the Xetra close of November 9, 2026 at EUR 26.96.

Puma's Premarket Setup

  • Puma remains in a transition year after weaker third-quarter sales.
  • Management narrowed its expected 2026 EBIT loss range.
  • Inventory reduction and direct-to-consumer growth provide operational support.
Puma, DE0006969603, Illustration mit AI erstellt.
Puma, DE0006969603, Illustration mit AI erstellt.

Puma stock traded at 27.27 euros on Lang & Schwarz at 08:45 CET on Tuesday, November 10, 2026, 1.15 percent above the Xetra close of Monday, November 9, 2026 at 26.96 euros.

Transition Year Keeps Focus

Puma remains under scrutiny after weaker third-quarter sales, while management has narrowed its expected 2026 EBIT loss range. The sportswear group is targeting a gradual recovery as it works through the transition year.

Inventory reduction and direct-to-consumer growth offer operational support, but the outlook remains cautious. Investors will focus on whether sequential improvement and stronger Running momentum can translate into a broader recovery.

German equities provide the wider market backdrop for Puma stock through the DAX market page.

More news and analyses on Puma stock.

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en | DE0006969603 | PUMA | boerse | 70484575 | bgmi