Can Artificial Intelligence Fuel GoPro’s Turnaround Strategy?
07.10.2025 - 12:18:04
The pioneering action camera company GoPro is banking on artificial intelligence to engineer its market recovery, yet financial experts remain unconvinced about this strategic pivot. Despite launching several AI-enhanced products and an unexpected licensing initiative, the company continues to face skepticism from market analysts who maintain sell ratings with price targets as low as $0.50.
Market observers point to GoPro’s persistent challenges despite recent innovations. The company reported continued losses in its second-quarter earnings, fueling analyst caution. While shares have delivered an impressive 88% gain since January, recovering from their lowest levels, they still trade 17% below the 52-week high. This disparity between stock performance and financial results underscores the uncertainty surrounding the company’s direction.
