MicroStrategy Doubles Down on Bitcoin Acquisition Strategy
28.01.2026 - 22:31:04The corporate Bitcoin accumulation strategy championed by MicroStrategy continues unabated. The company's Executive Chairman, Michael Saylor, recently reaffirmed its commitment to expanding its cryptocurrency holdings, a pledge substantiated by its latest market move.
MicroStrategy’s approach, while established, remains audacious. The firm utilizes a combination of debt financing and equity issuance to fund its persistent purchases of Bitcoin. Last week, this strategy resulted in the acquisition of an additional 2,932 BTC. The transaction was financed specifically through the sale of the company's own shares.
This method has a direct implication for existing shareholders: it leads to the dilution of their equity. However, it simultaneously increases the proportional Bitcoin exposure represented by each individual share. The company’s total reserve now stands at 712,647 Bitcoin, cementing its status as the world's largest corporate holder of the digital currency.
Index Inclusion Relief and Inherent Volatility
A significant near-term risk was averted in early January when index provider MSCI decided that companies holding substantial digital assets would, for now, remain eligible for inclusion in its benchmarks. This was a positive development for MicroStrategy; exclusion would have triggered substantial forced selling by funds that passively track these indices. The stock reacted favorably to the clarity provided.
Should investors sell immediately? Or is it worth buying Strategy?
The central investment thesis for MicroStrategy shares remains their close correlation with the price of Bitcoin itself. This relationship is a double-edged sword: rallies in the cryptocurrency tend to amplify gains for the stock, while downturns exacerbate losses. This dynamic has been clearly demonstrated over the preceding twelve months.
The stock's volatility, measured at 68 percent, underscores this point. It is currently trading at 134.15 Euros, having declined approximately 15 percent since the start of the year. Its 52-week low sits at 133.10 Euros, just below the current price level. For investors bullish on a Bitcoin recovery, the stock can serve as a potent leveraged vehicle, though one unsuitable for risk-averse portfolios.
Upcoming Quarterly Report in Focus
Market participants are looking ahead to MicroStrategy’s next financial update, scheduled for February 5, 2026, which will cover the fourth quarter of 2025. Analysts will scrutinize not only the performance of the company's legacy software business but, more critically, seek further details on the execution of its Bitcoin strategy. Key points of interest will include the development of the total Bitcoin treasury and the specific financing instruments the company plans to employ for future acquisitions.
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